Trade marketing has become an essential business skill for any manufacturer trying to get their products ranged and sold in retailers. We’re committed to empowering trade marketing professionals with the practical marketing resources and creative vision they need to ensure their company’s products hit the shelves and sell.

WrightObara is the UK’s leading trade marketing agency. We have over 20 years’ trade marketing experience creating product sell-in presentations, trade catalogues, trade show stands, point of sale displays, product branding, visual merchandising and retailer engagement programmes for some of the world’s biggest brands and organisations, including LG, Scotts Miracle-Gro and Pyrex.

We know what it takes every step of the way, delivering big agency firepower in a more efficient form. We offer strong creative and great execution, in a structure that’s small enough to be able to work directly with the people you want within the agency. Our globally recognised clients say that we are “great to work with” because we are “extremely committed to delivering over and above what is requested”.

Contact us now for a free consultation from one of our trade marketing agency experts or to inquire about our trade marketing services.

No sales pressure. No obligations. No hassle.

Phil Wright

Phil Wright

Co-Founder

Phil Wright has a wealth of experience in trade marketing, formulating strategic trade engagement programmes for some of the world’s leading mobile phone manufacturers to engage their retailers’ sales staff, increasing sales in top performing staff by 400 percent year on year.

With a rich background in directing and editing video, Phil has produced a range of product videos for brands large and small, including LG Mobile, TechData, Knorr, Viridian, Sony and Pyrex. On the back of the success of Pyrex’s ‘Cook & Go’ product video, it has now been translated into 17 languages and contributed to an impressive 46 percent growth in ‘glass storage’ category sales in three years.

Possessing extensive knowledge in presentation structure and design, Phil has also created product sell-in presentations for Jabra and LG, successfully helping them get their products ranged in major retailers while being ranked number one out of eleven different manufacturers for product presentation material in T-Mobile’s supplier evaluation.

Utilising a “sales-driven, creative approach” to inject flair and secure ROI in his trade marketing activities, Phil has produced engaging experiential campaigns for Desperados, Lea & Perrins and Yale, and visual merchandising campaigns with Top Shop.

Jan Obara

Jan Obara

Co-Founder

Jan Obara has been described as a “creative genius”. He cut his creative teeth in the live event arena, but his talents were soon in demand and his remit grew to include trade marketing and incentive campaigns. As well as working in marketing and communications agencies, Jan worked as creative director for WAA advertising agency, helping to win the catalogue business of Habitat and Small Luxury Hotels of the World. Jan’s design skills and expertise quickly attracted a trade audience, going on to produce sales-driven trade catalogues for Evergreen Garden Care (formerly Scotts Miracle-Gro), Sant’ Andrea, Cole & Mason and Everyware.

Jan has created memorable trade campaigns for the likes of Neal’s Yard Remedies and Pyrex, producing point of sale displays that have been rolled out in major retailers across the continent. Other POS clients also include retail giants such as LG, Evergreen, B&Q and Sainsbury’s.

Drawing on his live event expertise and creative acumen, Jan has designed unforgettable trade show stands for Evergreen Garden Care, Everyware and TechData. His ability to understand the needs of both the trade and consumer audience has enabled him to develop independent brands such as Viridian and Shield X2 into major players in their respective industries.