Biodiversity is no longer a ‘nice to have’—it’s a legal requirement. Under the Environment Act 2021, all new developments must deliver at least 10% Biodiversity Net Gain (BNG) and commit to maintaining it for 30 years. For housebuilders, this means rethinking landscapes, planting schemes, and long-term green space management.

But here’s the challenge: most developers aren’t experts in biodiversity.

When we think about garden design, we often picture beautiful landscapes, carefully chosen planting schemes, and expertly crafted outdoor spaces. But in the latest episode of The Underground Podcast, internationally acclaimed garden designer Peter Donegan offers a much deeper perspective—one that combines creativity, problem-solving, and commercial intelligence.

From turnkey landscapes built in under ten days to public gardens steeped in history, Donegan’s approach is as much about strategic thinking as it is about aesthetics. His insights are invaluable for landscape architects, designers, and businesses looking to stay ahead in an evolving industry.

Business Success Comes from Problem-Solving

One of the standout moments in our conversation was Donegan’s description of designing a public garden in a 13th-century French castle. The challenge? The site was 30ft below street level, with a 1.6m-wide access point, making traditional construction methods impossible.

“Most of the gardens we do involve a lot of engineering. If we’re working on a rooftop or a historical site, we have to rethink everything—materials, access, build methods—so it still looks effortless.”

For businesses in the garden sector, this approach is a reminder that innovation often comes from constraints. Whether you’re a garden centre catering to urban clients or a landscaping firm tackling difficult plots, the ability to problem-solve creatively will set you apart from the competition.

See the Château de Péronne project here.

The Real Value of Storytelling in Design

Donegan’s work is not just about planting trees and laying paths—it’s about creating gardens that tell stories. This was never more evident than in his award-winning garden at the Melbourne International Flower and Garden Show, which explored the mental health challenges faced by Australian veterans.

 “I can’t tell a politician to apologise for war, but I can evoke emotion through a garden. If we do it right, and if we save one life, then it’s all been worthwhile.”

This principle is just as relevant for garden retailers, brands, and service providers. Whether you’re selling a product, designing a landscape, or marketing to clients, you need to go beyond functionality and connect on an emotional level. People invest in brands that resonate with them—and storytelling is a key way to create that connection.

See the Melbourne garden here.

We didn’t remove a single inch of soil from the site. All materials and contractors were local. It was one of the greenest gardens I’ve ever done, but we didn’t label it as such—it was just good design

Sustainability Should Be Seamless

Sustainability is a major conversation in the garden sector, but Donegan’s approach is refreshingly practical. He doesn’t just design with sustainability in mind—he integrates it so seamlessly that it becomes part of the garden’s DNA.

“We didn’t remove a single inch of soil from the site. All materials and contractors were local. It was one of the greenest gardens I’ve ever done, but we didn’t label it as such—it was just good design.”

For businesses, this is an important takeaway: sustainability shouldn’t be a selling point—it should be a given. Instead of marketing ‘green’ credentials, brands should embed sustainability into their processes and let the results speak for themselves.

Small Spaces, Big Impact

With urbanisation increasing and garden sizes shrinking, Donegan believes the future of garden design lies in maximising small spaces. His approach? Collaboration and creativity.

“If you don’t have room for a second apple tree, buy one for your neighbour. It’s not just about your garden—it’s about creating an environment that works together.”

For developers, retailers, and landscapers, this means rethinking how we design for smaller plots. From smart planting schemes to shared green infrastructure, the businesses that succeed will be those that help customers see beyond their own fence lines.

Make Your Work Unforgettable

Perhaps the most inspiring insight from our conversation was Donegan’s personal connection to his work. He describes his favourite tree—Laburnocytisus ‘Adamii’, a graft hybrid with yellow, purple, and mauve flowers—as “the Hendrix of trees”.

“The first time I saw one, it was like hearing Hendrix for the first time. Pure rock and roll.”

This enthusiasm is a reminder that whether you’re a designer, landscaper, or brand, you should find what makes your work exciting and memorable. If you’re passionate about what you do, customers and clients will be too.

Peter Donegan’s approach to garden design offers powerful lessons for the garden sector:

  • Think beyond the obvious—constraints can be opportunities for innovation.
  • Use storytelling—connect with your audience on a deeper level.
  • Integrate sustainability naturally—don’t just use it as a buzzword.
  • Maximise small spaces—create environments that work together.
  • Make your work stand out—be memorable, be different, be passionate.

At WrightObara, we work with brands in the home and garden sector to help them communicate their expertise, passion, and value in ways that make an impact. Whether it’s through brand storytelling, digital campaigns, or strategic marketing, we believe the best businesses don’t just sell products—they inspire action.

Want to talk about how to elevate your brand’s storytelling in the garden sector? Get in touch with our team.

Check out the full episode of The Underground Podcast, featuring Peter Donegan below:

Biodiversity is no longer a ‘nice to have’—it’s a legal requirement. Under the Environment Act 2021, all new developments must deliver at least 10% Biodiversity Net Gain (BNG) and commit to maintaining it for 30 years. For housebuilders, this means rethinking landscapes, planting schemes, and long-term green space management.

But here’s the challenge: most developers aren’t experts in biodiversity.

That’s why businesses within the garden and horticulture industry—landscapers, plant nurseries, retailers, and designers—are in a prime position to become essential partners in shaping the future of new-build developments.

In a recent episode of The Underground Podcast, we spoke to Neil Beamsley, Group Head of Biodiversity at Bellway Homes, and Debi Holland, garden writer and professional gardener, about how biodiversity is being integrated into the built environment. Their insights highlight a major shift in the industry—and a huge opportunity for businesses that understand how to create and sustain green spaces.

Why Biodiversity is Now a Business Imperative for Housebuilders

Historically, green spaces in housing developments have been an afterthought. A few trees, a neatly mown lawn, and maybe a small play area. But with the introduction of BNG regulations, developers must now quantify biodiversity improvements—it’s no longer just about aesthetics, it’s about measurable ecological value.

So, what does this mean in practical terms? According to Neil Beamsley:

“Biodiversity Net Gain is a new approach to development that leaves the biodiversity of an area in a measurably better state than it was before.”

This means that:

  • Developers need to preserve and enhance existing habitats rather than clear and replant.
  • They must integrate wildlife corridors, native planting, and green infrastructure into their designs.
  • They must demonstrate a 10% biodiversity increase—and commit to sustaining it for three decades.

This shift raises the bar for landscaping and opens the door for garden-focused businesses to step in with solutions.

The Big Opportunity for the Garden Sector

Biodiversity may be new to housebuilders, but it’s second nature to the garden industry. Businesses that understand soil health, climate resilience, pollinator-friendly planting, and sustainable water management have exactly the expertise that developers now need.

Some key areas where the garden sector can provide commercial value to housebuilders:

Sustainable Planting Strategies
Developers now require native, high-value planting schemes to meet biodiversity targets. Many are partnering with plant nurseries and landscapers to create species-rich landscapes that thrive over time.

“If you take an arable field, it often has very little biodiversity. A well-designed back garden can contain far more.”
Neil Beamsley

What this means for businesses: Growers can supply BNG-compliant native plants. Landscape designers can help integrate biodiversity seamlessly into developments. Retailers can create educational campaigns to support new homeowners in maintaining their gardens.

The Rise of the ‘Wildlife-Friendly’ Homebuyer
Homebuyers are increasingly eco-conscious—but many lack the knowledge to create a wildlife-friendly garden. Developers are responding by integrating biodiversity-enhancing features into their homes, such as:

  • Hedgehog highways
  • Swift bricks & bat boxes
  • Rainwater gardens & permeable driveways
  • Native meadow planting instead of traditional lawns

“We’re making sure customers understand the benefits of biodiversity. We’ve introduced wildlife-friendly show gardens and give new homeowners simple steps they can take to create greener spaces.”
Neil Beamsley

What this means for businesses: Garden retailers can create starter kits for wildlife-friendly gardening. Content creators can work with developers to produce biodiversity education materials for new homeowners. Brands can partner with housebuilders to supply sustainable gardening products.

Collaboration Between Developers & Garden Centres
Garden centres have an untapped opportunity to become partners in long-term biodiversity delivery. Developers must prove that their BNG commitments will be maintained for 30 years—but they aren’t equipped to support homeowners in sustaining these spaces.

“We need partnerships. Whether it’s garden centres, landscape companies, or conservation groups—biodiversity is a shared responsibility.”
Neil Beamsley

What this means for businesses:
Developers need trusted partners for ongoing green space management. Garden centres could offer ‘new home biodiversity packs’ with BNG-approved plants. Landscaping businesses can secure long-term maintenance contracts for biodiversity management.

We’re making sure customers understand the benefits of biodiversity. We’ve introduced wildlife-friendly show gardens and give new homeowners simple steps they can take to create greener spaces.

Neil Beamsley

The Bottom Line: Housebuilders Need Garden Expertise

The shift towards nature-first developments is not a passing trend—it’s now a legal requirement. Developers who fail to meet BNG regulations risk delays, planning rejections, and reputational damage.

At the same time, homebuyers are demanding greener, more sustainable places to live. Developers who go beyond the legal minimum will set themselves apart in a competitive market.

The garden industry has the knowledge, products, and services to help developers succeed—whether through expert-led planting schemes, product partnerships, or homeowner education.

This is a golden opportunity for garden-focused businesses to:

  • Position themselves as biodiversity consultants.
  • Develop new revenue streams through housebuilder partnerships.
  • Play a role in reshaping urban green spaces for future generations.

Now is the time for cross-industry collaboration—because the future of development is green, and the garden sector is perfectly placed to lead the way.

What are your thoughts on how the garden industry can support biodiversity in new developments? Join the conversation in the comments or on our social channels.

Check out the full episode of The Underground Podcast, featuring Neil Beamsley below:

When it comes to impactful collaborations, few partnerships illustrate the power of creative alignment better than the one between WrightObara and Evergreen Garden Care. For the past seven years, Janne Hansen, Product Manager for control products at Evergreen Garden Care—with brands such as Clear, RoundUp, and Weedol in their portfolio—has entrusted WrightObara with an array of critical marketing and training projects. Here, she shares her insights into the value of this enduring relationship.

A Journey of Creativity and Trust
“I have had the immense pleasure of working with WrightObara coming up to seven years now,” Janne says, reflecting on the depth of the partnership. During this time, WrightObara has become more than just a creative agency for Evergreen Garden Care; they have become an integral part of the team.

This long-standing relationship has allowed for the development of a wide variety of assets. From “How To” videos for customer websites to product launch content for both internal and external audiences, WrightObara’s work has spanned the spectrum of creative needs. “We have also created a raft of training tools on our Evergreen Academy,” Janne notes. This platform, aimed at equipping both customers and new employees with confidence and knowledge about the company’s offerings, includes videos, photography, and infographics.

Streamlined Processes, Outstanding Outcomes
Janne highlights WrightObara’s ability to make complex projects seamless. “They make each job a breeze by creating simple-to-approve storyboards and straightforward scripts, enabling me and the rest of the team to just review rather than create,” she explains. Their meticulous preparation and thoughtful presentation of ideas ensure that the creative process feels collaborative yet efficient, empowering Evergreen’s team to focus on their core priorities.

This efficiency has proven invaluable in keeping Evergreen’s projects on track without burdening their internal teams. For example, the Evergreen Academy project, which required significant coordination and creative output, was delivered on time and became a cornerstone of their training resources.

They are truly an essential extension of our business. They are a very personable bunch but also very clear on timelines and objectives. I wish more agencies were like WrightObara!

Janne Hansen

Pioneering Industry Success
One standout project exemplifies the impact WrightObara has had on Evergreen Garden Care: the launch of the Evergreen Academy. Designed as a comprehensive training resource, this initiative not only earned industry recognition, winning an award, but also helped the company strengthen its relationships within the garden care industry. The Academy has equipped countless customers and employees with vital knowledge, enabling better engagement and trust in Evergreen’s products. “They were instrumental in helping us launch our Evergreen Academy, which truly met our objectives,” Janne says. This milestone underscores WrightObara’s ability to deliver meaningful, results-driven work.

More Than Just a Supplier
“They are truly an essential extension of our business,” Janne emphasises. This close collaboration is defined by WrightObara’s proactive approach: consistently suggesting ways to elevate projects, demonstrating a deep understanding of Evergreen’s goals, and bringing creativity and clarity to every interaction. “They are a very personable bunch but also very clear on timelines and objectives,” she adds.

WrightObara’s reliability and resourcefulness have earned Janne’s unequivocal trust. For instance, in a particularly challenging project, WrightObara’s team worked collaboratively with Evergreen to address unforeseen obstacles, showcasing their adaptability and problem-solving skills. “They keep calm even in a storm—when a project timeline is slipping, they find a solution to get back on track,” she explains.

Value That Speaks for Itself
With WrightObara’s support, Evergreen Garden Care has been able to focus on broader objectives while knowing their creative projects are in safe hands. “They deliver truly great work at a reasonable price,” Janne says, describing the agency as offering “truly good value for money.” By acting as a seamless extension of the business, WrightObara has enabled Janne and her team to stay agile and efficient.

A Recommendation Without Hesitation
Janne’s endorsement of WrightObara is unequivocal. “I wish more agencies were like WrightObara,” she says. From their innovative solutions to their steadfast reliability, WrightObara has proven to be more than just a partner; they are a trusted ally and brand champion for Evergreen Garden Care. “I would not hesitate to recommend their skills,” she concludes.

In WrightObara, Evergreen Garden Care has found a creative partner that not only meets expectations but consistently exceeds them—a testament to what can be achieved through genuine collaboration.

Need help bringing your brand vision to life? Get in touch!

WrightObara
Lower Park Barn
Chilton Business Centre
Chilton
HP18 9LS

Tel: +44 (0)20 80 92 92 79

We asked Alexandra Blyth, Pyrex®’s Marketing Manager for UK & Ireland to share her thoughts on working with WrightObara and how the relationship has developed over the years.

In the ever-evolving landscape of business, finding a creative partner that not only understands your brand but also delivers exceptional results is a rare gem. For the past eight years, we have been fortunate to collaborate with WrightObara, a dynamic creative agency led by Jan and his team, and the impact on our marketing endeavours has been nothing short of transformative.

We’ve found it a pleasure doing business with WrightObara. Their helpful and friendly approach makes collaboration not only efficient but also enjoyable, turning what could be a transactional process into a genuine partnership transcending the typical client-agency dynamic; it’s an exemplary working relationship. Jan and his team aren’t just creative minds; they’ve become an integral extension of our marketing team, seamlessly integrating their talents with our vision. WrightObara’s contributions extend across a spectrum of services, ranging from packaging design and in-store mock-ups to press advertisements, photography shoots, digital banners, and display unit visuals. Their versatility is complemented by a steadfast commitment to delivering projects promptly and with a level of professionalism that sets them apart.

From the initial engagement in 2015, WrightObara demonstrated their creative prowess by responding to our call for a fresh approach to communicating the benefits of Pyrex® glass. Their concepts not only met the brief but provided a diverse array of options, laying the foundation for a partnership that continues to flourish. WrightObara’s strengths lie in their creativity, design proficiency, and artworking skills, all of which are consistently exceptional. Their flexibility, quick turnarounds, and cost-effectiveness further enhance the value they bring to us.

They’ve become an integral extension of our marketing team.

Alexandra Blyth

Each project with WrightObara is a unique journey, involving the development of bespoke product and packaging solutions. Collaboratively, we delve into packaging aesthetics, logo creation, range naming, and the creation of compelling visuals envisioning how our new products could stand out in-store. Beyond the creative realm, WrightObara has demonstrated their problem-solving prowess. When faced with the challenge of finding a new product range name, their brainstorming session yielded not only options but also accompanied logo designs, one of which became our final range name.

WrightObara’s contributions extend beyond meeting expectations; they create impacts. Their in-store mock-up visuals have proven instrumental in visualising new product promotions allowing customers to envision our products on their shelves. This has helped us win several pitches and we continue to work in this way, as it is an invaluable sales tool for us.

While pondering WrightObara’s strengths, it’s challenging to identify weaknesses. My only complaint is a selfish one; ideally, I’d like it if they were down the road and then I could pop in to give face to face job briefings, a minor inconvenience compared to the outstanding benefits they bring.

In an era where budget constraints demand careful consideration, WrightObara stands out for offering not only exceptional creativity but also excellent value for money. Their fair pricing ensures that our marketing budgets are stretched to their
fullest potential.

Quantifying return on investment in the creative sphere can be elusive, but with WrightObara, the value is unmistakable. Their ability to grasp and fulfil our requirements cost-effectively and promptly ensures a success rate that is nothing short of remarkable. Without hesitation, we would wholeheartedly recommend WrightObara. Their friendly, reliable, creative, flexible, quick, and cost-effective approach makes them a standout choice for any business seeking a transformative creative partner.

Back in late 2018, Home County Co. teamed up with WrightObara for the first time. They had a big goal ahead: to get new products ready for their debut at the 2019 Spring Fair. Fast forward a few years, and WrightObara isn’t just another creative agency to them. For Hannah Goundry, their Commercial Director, they’re the brand’s “gurus” and go-to team for everything from brand vision to stunning packaging designs.

Turning a Brief into “Whoa, That’s Cool!”
From day one, WrightObara just got the Home County Co. vibe. “They’re experts who think outside the box. It’s not just about looking good—it’s about bringing the brand to life.” Hannah says. The team took Home County Co.’s fledgling brand and sculpted its identity, creating a strong visual foundation that continues to influence the company’s direction.

Like Having an Extra Team on Speed Dial
Working with WrightObara doesn’t feel like the typical client-agency relationship. “They’re like an extension of our own team,” Hannah explains. Need advice, a tweak, or just a sounding board? WrightObara’s there, no hassle. And trust is a huge part of it. “We trust them completely,” she adds, which makes a big difference when you’re building a brand together.

A Game-Changing Rebrand
The real “wow” moment came in 2022, when WrightObara helped Home County Co. with a full rebrand. This wasn’t just a fresh look—it was a big step up that helped them land partnerships with iconic names like English Heritage and Buckingham Palace. “They took our packaging from cobbled-together to unique and beautiful,” says Hannah. And with that rebrand, they’re now stocked in over 400 retailers across the UK, US, and Canada!

They’re experts who think outside the box. It’s not just about looking good—it’s about bringing the brand to life.

Hannah Goundry

Big Ideas, Down-to-Earth Team
What makes WrightObara a keeper? They’re pros in brand strategy, packaging design, and keeping everything on point. Hannah loves how they bring a fresh take to every project, sometimes suggesting ideas “we’d never have considered on our own. Taking a brief and making it eye-catching and unique,” she says. They see things in a way that goes beyond the obvious—and that’s the kind of thinking that gets noticed.

Who’s WrightObara Perfect For?
Hannah’s advice for any business looking to level up? “If you’re a product-based business looking to grow and reach new retailers, you want WrightObara on your side,” she says. To her, they’re more than just great value for money—they’re the creative partner every brand needs.

Need help bringing your brand vision to life? Get in touch!

WrightObara
Lower Park Barn
Chilton Business Centre
Chilton
HP18 9LS

Tel: +44 (0)20 80 92 92 79

In the world of urban design and property management, green spaces are often seen as a ‘nice to have’—something that enhances aesthetics but isn’t necessarily essential. But what if the real value of green infrastructure isn’t in grand parks or pristine gardens, but in the overlooked spaces in between?

Car park borders, roundabouts, roadside verges, and the patches of greenery that sit between office buildings and housing estates—these functional green spaces may seem insignificant, but as horticultural consultant and garden designer Tom Angel argues in a recent episode of The Underground Podcast, they are some of the most valuable assets in urban environments.

And yet, they are chronically undervalued and under-maintained.

For businesses, this presents both a challenge and an opportunity. Because these small spaces—when designed and managed properly—can impact everything from property value and customer experience to employee wellbeing and sustainability goals.

So why are they so often neglected? And what can businesses do to unlock their full potential?

The Business Case for Better Green Infrastructure

“I genuinely believe these are the most important bits of green infrastructure out there,” Tom says. “Because everyone interacts with them every day. Not everyone goes to the park or a botanic garden, but everyone goes to the supermarket.”

And yet, the way these spaces are managed today often undermines their value.

For many businesses—whether it’s commercial landlords, retail parks, or urban developers—green infrastructure is viewed as a cost centre rather than an asset. The priority becomes low-maintenance, low-cost solutions: uniform mown grass, basic planting schemes, or the cheapest possible upkeep contracts.

The problem? This approach is short-sighted.

When poorly maintained, these spaces can actually become a liability—creating an uninspiring environment, increasing complaints, and failing to deliver the benefits that well-managed green infrastructure can offer.

But when done right, they offer real, measurable advantages:

Higher property and rental values
Well-maintained green spaces can increase the perceived value of developments, helping landlords attract tenants and charge premium rates.

Improved customer and employee experience
Studies show that access to greenery enhances wellbeing and productivity, making retail, office, and residential environments more attractive.

Sustainability & ESG impact
As businesses strive to meet Environmental, Social, and Governance (ESG) targets, functional green spaces play a key role in reducing carbon footprints, improving biodiversity, and supporting corporate social responsibility initiatives.

Cost efficiencies over time
While investing in thoughtful landscape design might have a higher upfront cost, it can reduce long-term maintenance costs, lower water usage, and prevent costly plant failures.

So how do we shift the perception of these spaces from a maintenance burden to a business opportunity?

People don’t need to realise they’re benefiting from quality green infrastructure to benefit from it, but if we undervalue these spaces, we’re missing a huge opportunity—to create better places to live, work, and shop.

Tom Angel

Rethinking Green Space Management: Simple Changes, Big Impact

Tom argues that improving urban green spaces doesn’t have to mean massive investment—it just requires smarter thinking.

Move beyond ‘mown grass mentality’
Large expanses of regularly cut grass are expensive, environmentally damaging, and provide little to no biodiversity value. Instead, consider wildflower meadows with defined edges, which are cheaper to maintain and offer real ecological benefits.

Implement intelligent, cost-effective planting
Basic ‘contractor-style’ planting schemes often fail because they don’t consider long-term sustainability. Investing in low-maintenance, high-impact species that require minimal intervention can reduce costs while improving visual appeal.

Improve specifications & maintenance contracts
One of the biggest issues in the industry, Tom notes, is the disconnect between landscape architects, property managers, and maintenance contractors. Poor specifications lead to landscapes that aren’t designed for longevity—resulting in wasted investment. A simple solution? Smarter contracts that specify mulching, appropriate watering schedules, and proactive plant care.

Consider the economic & social impact
For retail parks, office developments, and urban planners, investing in better green space isn’t just about looking good—it’s about business results. Customers stay longer, employees feel better, and property managers see fewer complaints.

Make biodiversity a business priority
As sustainability moves higher up the corporate agenda, businesses that embrace biodiversity gain a competitive edge. Nature corridors, pollinator-friendly planting, and rain gardens don’t just help the environment—they align with corporate ESG goals and attract eco-conscious customers and tenants.

A Smarter Approach to Urban Landscapes

Tom’s key takeaway? These spaces are already there. They exist in and around every business, every retail park, and every housing estate. The question is: are they being managed for maximum impact, or are they an afterthought?

If businesses start to see these spaces as an opportunity rather than a cost, they can unlock a powerful competitive advantage—one that boosts property value, customer experience, employee wellbeing, and sustainability credentials.

“People don’t need to realise they’re benefiting from quality green infrastructure to benefit from it,” Tom says. “But if we undervalue these spaces, we’re missing a huge opportunity—to create better places to live, work, and shop.”

Let’s Talk Green Strategy

At WrightObara, we work with brands and businesses across the home and garden sector. Contact us today to find out how we can help your brand adapt, evolve, and thrive in 2025.

Check out the full episode of The Underground Podcast, featuring Tom Angel below:

The garden centre industry has long been a cornerstone of the UK’s retail and horticultural economy, but as with all sectors, it faces significant change and fresh challenges. In a recent episode of The Underground Podcast, we sat down with Peter Burks, CEO of the Garden Centre Association (GCA), to explore how the sector is evolving, what’s driving success, and the major financial pressures garden retailers will be facing in 2024.

For businesses operating in this space, understanding these shifts is crucial—not just to survive but to thrive in an increasingly competitive and complex retail landscape.

Retail Evolution: The Rise of Experiential Garden Centres

Garden centres have transformed dramatically in recent years. While traditionally seen as seasonal, plant-focused retailers, many have expanded into lifestyle hubs, offering everything from cafés and farm shops to high-end homeware and gifts. This diversification isn’t just a trend—it’s a necessity.

As one garden centre owner once told me: “My customers garden twice a year, but they eat every day,” Peter shared, highlighting why food and drink are now critical revenue drivers. In fact, according to GCA data, garden centre restaurants have seen a 12% rise in sales over the past year—a significant figure in a time of economic uncertainty.

For brands and retailers in the home and garden space, this evolution presents a wealth of opportunities:

  • Enhancing customer dwell time – A great café can turn a routine visit into a social experience
  • Diversifying revenue streams – From locally sourced produce to exclusive homewares, there’s potential beyond plants
  • Strengthening brand loyalty – Creating a destination experience encourages repeat visits and deeper customer engagement

At WrightObara, we’ve worked with clients who are embracing this experiential retail shift, ensuring their brands and marketing strategies are aligned with this changing customer journey.

Peat-Free: A Necessary Shift, But a Retail Challenge

Sustainability continues to shape the industry, with the transition to peat-free compost being one of the biggest shifts in horticultural retail. While the environmental benefits are clear, it’s also proving a difficult adjustment for both retailers and consumers.

“Peat has been the most fantastic product to use for growing, and I think we appreciate now, more than ever, just how difficult it is to find a consistent alternative,” Peter explained.

The GCA is responding with education-led initiatives, including staff training, consumer guidance, and in-store video content to ensure that customers understand how to successfully garden with peat-free alternatives.

For brands operating in this space, the key takeaway is the power of education in driving product adoption. If you’re launching a sustainable or innovative product, success often hinges on how well you can communicate its benefits and address consumer concerns—something WrightObara champions in our client strategies

For brands operating in this space, the key takeaway is the power of education in driving product adoption.

The Biggest Threat to Garden Retail in 2025: Rising Costs

While changing customer behaviours and sustainability challenges are important, the most pressing issue facing garden centre businesses right now is the financial pressure caused by rising costs.

Discussions at the upcoming GCA Conference will no doubt focus heavily on the impact of increased National Insurance (NI) contributions and minimum wage rises, which are set to add an enormous financial burden to garden centres across the country.

For some businesses, particularly larger chains, this could mean additional annual costs of up to £1 million.

“The figures I’m hearing from members are staggering. This isn’t just another cost increase—it’s a fundamental challenge to profitability,” Peter stated.

What Can Garden Centres Do to Adapt?

Operational efficiencies:
Reviewing staffing structures, optimising workflows, and ensuring every customer interaction delivers value.

Revenue diversification:
Leaning further into catering, events, and alternative product categories to spread financial risk.

Maximising customer spend:
Enhancing merchandising, upselling, and bundling strategies to increase average transaction values.

This financial pressure isn’t unique to garden centres—it’s affecting retail and hospitality businesses across the board. The brands and businesses that adapt proactively will be the ones that weather the storm.

How Should Garden Sector Businesses Respond?

If there’s one major takeaway from our conversation with Peter Burks, it’s this: the garden retail industry is changing fast, and those who don’t evolve will struggle to keep up.

For businesses in the sector, the key areas of focus should be:

  • Investing in the customer experience – Whether that’s through better hospitality, in-store experiences, or seamless omnichannel retail
  • Educating consumers on new product innovations – Ensuring that peat-free products, sustainable solutions, and new gardening methods are well understood
  • Future-proofing against financial pressures – Finding smart, strategic ways to manage rising costs while maintaining customer loyalty

Inspired by this conversation?

At WrightObara, we work with brands to navigate these industry shifts, ensuring their marketing, branding, and commercial strategies are aligned with the realities of today’s retail environment.

If you’re in the garden sector and want to discuss how we can help your brand adapt, evolve, and thrive, get in touch.

Contact us today to find out how we can support your growth in 2025.

Check out the full episode of The Underground Podcast, featuring Peter Burks below:

At WrightObara, we believe innovation drives progress—a philosophy perfectly embodied in the work of Ed Hill, founder of Horti House. In a recent episode of The Underground Podcast, Ed shared his vision for transforming British horticulture. From streamlining supply chains to championing sustainability, his insights offer actionable takeaways for businesses in the garden and housewares sectors. By addressing industry challenges with a fresh perspective, Ed demonstrates how innovation and collaboration can elevate traditional industries to new heights. Here, we delve into the key lessons from his inspiring journey and what they mean for businesses looking to thrive.

Thinking Outside the (Plant) Pot

Ed Hill’s unconventional career—from professional sailing to tech start-ups—is proof that fresh perspectives can breathe new life into traditional industries. His professional sailing career, which demanded precision, teamwork, and strategic vision, laid the foundation for his approach to leadership and innovation. Transitioning into tech start-ups, Ed honed his skills in team-building and growth-focused projects, which he now applies to horticulture. “There are so many similarities between building a sailing team and helping small businesses grow: vision, teamwork, and goal orientation,” he explains. These transferable skills have been instrumental in turning a fragmented supply chain into a unified force for British growers, showcasing the value of diverse experiences in problem-solving.

Revolutionising Supply Chains

Founded during the COVID-19 pandemic, Horti House tackled a long-standing issue in the garden sector: complex and inefficient supply chains. For many garden centres and florists, sourcing British-grown houseplants was challenging due to logistical barriers and a lack of streamlined processes. By creating a collective of British nurseries, Ed simplified the process, making it easier for retailers to access high-quality, locally-grown plants. The result is a “one-stop shop” model that not only boosts accessibility but also strengthens the market for British horticulture. “Collaboration, not competition, is the future of UK horticulture,” Ed asserts. This approach underscores the importance of shared goals in fostering industry-wide success.

Embedding Sustainability into Business Models

Horti House is a prime example of sustainability as a core business strategy. With initiatives like peat-free growing and reducing CO2 miles through local supply chains, the collective demonstrates that environmental responsibility can align with profitability. For example, their use of biomass boilers and rainwater irrigation systems highlights a commitment to sustainable operations that also improve cost efficiency. Ed’s perspective is clear: “Our ambition is to supply the UK market with plants grown as close to home as possible.” By reducing the environmental impact of long-distance transportation and prioritising local sourcing, Horti House positions itself as a leader in sustainable horticulture. This focus not only appeals to eco-conscious consumers but also sets a benchmark for competitors.

We’re not capped by the market—there’s a huge opportunity if we embrace collaboration and innovation.”

Ed Hill

Understanding Consumer Needs

Ed highlighted the importance of designing for the UK market, where consumer preferences often differ from those in other parts of Europe. From care cards that educate buyers to bespoke ceramics that elevate the aesthetic of houseplants, Horti House ensures its products are more than functional—they’re tailored to the lifestyles and preferences of British consumers. “We’re not just selling plants; we’re offering a full-service solution designed specifically for the UK market,” he explains. This customer-centric approach reflects a shift towards holistic product development, where the end-to-end consumer experience is prioritised.

Collaboration: The Key to Growth

One of the most striking themes of Ed’s discussion was the power of collaboration. Inspired by the Dutch model of cooperative growing, Horti House focuses on leveraging collective strengths to enhance market reach. By fostering partnerships between nurseries, Horti House allows growers to specialise in specific crops, improving efficiency and product quality. “There’s enough for everyone if we work together,” Ed asserts. This collaborative approach also enables the collective to scale effectively, providing garden centres and florists with consistent access to a diverse range of British-grown plants. Collaboration not only drives operational success but also helps the industry adapt to challenges like Brexit and shifting consumer demands.

Business Takeaways

Ed’s vision for Horti House offers a blueprint for any business looking to innovate in a traditional sector. Key lessons include:

  • Streamline Operations: Simplify supply chains to create value for both suppliers and customers. Efficiency is a competitive advantage, especially in industries facing logistical challenges.
  • Prioritise Sustainability: Make environmental responsibility a cornerstone of your business model. Aligning profitability with sustainability builds trust with consumers and future-proofs your operations.
  • Understand Your Market: Develop products and services tailored to specific consumer needs. Knowing your audience is critical to delivering value and standing out in a competitive landscape.
  • Collaborate for Success: Embrace partnerships to unlock new opportunities and overcome challenges. Collective strength can help businesses scale and adapt to market changes more effectively.

Horti House isn’t just reshaping British horticulture; it’s redefining what’s possible when businesses innovate with purpose. Whether you’re in the garden sector or another industry, Ed Hill’s approach offers a masterclass in harnessing collaboration and creativity to drive growth. His work demonstrates that even the most traditional industries can evolve when fresh ideas and sustainable practices are embraced. As Ed succinctly puts it, “We’re not capped by the market—there’s a huge opportunity if we embrace collaboration and innovation.”

Inspired by this conversation?

At WrightObara, we’re proud to spotlight stories like these that inspire our clients and partners to grow—in every sense of the word.

Get in touch with us at WrightObara—we’d love to be your creative partner in growing your business.

To gain deeper insights from Ed Hill’s journey and the transformative work of Horti House. Listen to the full episode of The Underground Podcast below:

When brands like Taylor’s Bulbs or Peter Beales Roses collaborate with inspiring locations such as Bardney Manor, it’s more than a simple partnership—it’s an opportunity to bring their products to life in a way that resonates deeply with customers.

In the latest episode of The Underground Podcast, Samantha Cook, head gardener and custodian of Bardney Manor, shared how her partnerships with local and national brands have transformed the historic estate into a living showcase. For businesses, these collaborations are a powerful way to elevate their products, connect with consumers, and support the wider garden sector.

Products in a Real-World Context

One of the standout benefits of working with a garden like Bardney Manor is the opportunity to display products in their natural environment. For Taylor’s Bulbs, planting award-winning tulip varieties in Bardney’s walled garden allowed visitors to experience the beauty of their products firsthand.

For brands, seeing a product in action—whether it’s a climbing rose thriving on a historic wall or bulbs in full bloom—creates an emotional connection that no catalogue or showroom can replicate. It’s a chance to inspire customers with the possibilities your products offer.

A Platform for Storytelling

Gardens like Bardney Manor come with rich histories and compelling narratives, which offer a unique backdrop for brand storytelling. For example, Samantha’s restoration work ties directly to the heritage of seeds and bulbs in Lincolnshire, providing a seamless connection to brands like Taylor’s Bulbs.

By collaborating with historic gardens, businesses can integrate their products into these stories, enhancing brand authenticity and creating content that resonates with audiences.

Partnering with prominent gardens isn’t just about visibility; it’s about aligning your brand with innovation and excellence.

Engaging with a Targeted Audience

The visitors drawn to gardens such as Bardney Manor are a highly engaged audience. These are individuals passionate about plants, heritage, and gardening—a perfect demographic for brands in the garden sector.

Collaborating with such locations offers direct access to this audience, whether through product placement in the gardens, workshops, or events. As Samantha described, visitors often leave inspired, and their enthusiasm for what they’ve seen translates to interest in the brands behind the products.

Demonstrating Industry Leadership

Partnering with prominent gardens isn’t just about visibility; it’s about aligning your brand with innovation and excellence. Samantha’s collaborations with businesses like Taylor’s Bulbs and David Austin Roses highlight their commitment to quality and their role as leaders in the sector.

For brands, these partnerships showcase not only their products but also their dedication to supporting the industry, driving trust and loyalty among customers and partners alike.

Supporting the Future of Gardening

A collaboration with a garden like Bardney Manor is also an investment in the future. Samantha’s plans for a horticultural learning centre, where students can gain practical qualifications, highlight the role gardens play in nurturing the next generation of talent.

For brands, supporting these initiatives demonstrates a commitment to the sector’s growth and sustainability. It’s a meaningful way to give back while building long-term relationships with emerging professionals and their communities.

A Collaboration That Blooms

Collaborating with a garden like Bardney Manor isn’t just a marketing opportunity—it’s a partnership rooted in shared values. It’s about showcasing products in a way that inspires, connecting with a passionate audience, and supporting the industry’s heritage and future.

For businesses like Taylor’s Bulbs, Peter Beales Roses, British Garden Centres and others, these partnerships are a chance to bring their products to life while cultivating relationships that grow far beyond the garden walls.

Inspired by this conversation?

Ready to bring fresh thinking to your brand? Get in touch with us at WrightObara—we’d love to be your creative partner in growing your business.

Contact Us

Want to learn more? Listen to the full episode of The Underground Podcast below:

As creative partners to the garden and housewares sectors, we at WrightObara are always seeking fresh perspectives on how brands can innovate, engage customers, and thrive in competitive markets. In a recent episode of The Underground Podcast, we spoke with Tony Clare, Commercial Director of Henry Bell, a company with a 200-year legacy in manufacturing bird care products. What emerged was not just a fascinating account of their history but a blueprint for how businesses in the garden sector can grow by understanding and responding to their customers’ needs.

Here are the key insights from our conversation and how they can inspire your brand’s next move.

Innovate to Address Untapped Markets

Despite its long history, Henry Bell didn’t launch its own bird care brand until 2019. Tony shared how the decision to move from manufacturing for other brands to creating their own was driven by a desire to fill a gap in the market. The result? A contemporary product line targeting younger, eco-conscious consumers.

Takeaway for brands: Look beyond what’s “always been done” in your category. Are there gaps in the market you can fill? Could you modernise your branding to attract a new demographic?

“Bird care hadn’t really evolved—it was seen as a secondary product category. We came in with something younger, fresher, and easier to shop.” – Tony Clare

Sustainability is Non-Negotiable

Henry Bell’s commitment to sustainability has been central to its success. The company was the first to launch 100% recyclable packaging across its product range and has innovated with environmentally friendly feed options, such as their Calciworm-based fat balls, which use 98% less greenhouse gas emissions than traditional alternatives.

Takeaway for brands: Sustainability isn’t just an ethical choice; it’s a business imperative. Today’s customers actively seek out brands that align with their values, and garden centres are no exception.

“Customers are increasingly looking for sustainable options. Offering eco-friendly products isn’t just good for the planet—it’s good for business.”

Tony Clare

Education Drives Engagement

Henry Bell doesn’t just sell bird feed; it helps garden centres educate their customers. Through thoughtful merchandising, point-of-sale tools, and product guides, the company ensures that customers make informed purchases, creating trust and repeat business.

Takeaway for brands: Customer education builds loyalty. Whether it’s through in-store experiences, digital content, or creative marketing campaigns, giving your customers the tools to make confident choices can lead to stronger engagement and higher sales.

“We work closely with garden centres to make bird care easy to shop and help their customers buy the right product.” – Tony Clare

Create Experiences, Not Just Products

Tony highlighted the growing trend of year-round bird feeding, which isn’t just good for wildlife but also for customer engagement. Feeding birds connects people with nature and encourages repeat visits to garden centres as customers discover new ways to care for their gardens and wildlife.

Takeaway for brands: Position your products as part of a larger experience. Whether it’s through storytelling, events, or interactive content, brands that foster meaningful connections with their customers are the ones that stand out.

“Feeding the birds isn’t just good for them—it’s good for us too. It gets people outside, engaged with nature, and feeling better.” – Tony Clare

Invest in Long-Term Relationships

Henry Bell has positioned itself as a trusted partner to garden centres, offering more than just products. By supporting their retail partners with tailored merchandising strategies and collaborative innovation, they ensure that both parties thrive.

Takeaway for brands: Think of your customers as partners. Whether you’re working with distributors, retailers, or end-users, building strong relationships and creating shared value is key to long-term success.

“We pride ourselves on being a bird care specialist, and that means helping our partners sell more and engage better.” – Tony Clare

Opportunities for Growth in the Garden Sector

The bird care category offers a case study in how a thoughtful, customer-centric approach can unlock growth. For garden centres, stocking a well-merchandised bird care range that prioritises quality and sustainability is a clear opportunity to boost sales and enhance customer loyalty. For brands, the lessons from Henry Bell demonstrate the value of staying agile, addressing market gaps, and fostering meaningful customer relationships.

At WrightObara, we’re passionate about helping businesses in the garden and housewares sectors achieve exactly that. By combining strategic insight, creative marketing, and a commitment to sustainability, we help our clients seize opportunities and build enduring connections with their audiences.

Inspired by this conversation?

Ready to bring fresh thinking to your brand? Get in touch with us at WrightObara—we’d love to be your creative partner in growing your business.

Contact Us

Want to learn more? Listen to the full episode of The Underground Podcast below: