Entries by Phil Wright

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Good is the enemy of Great

I recently re-read “Good to Great” the classic business book by Jim Collins on why some businesses make the jump to greatness and why others don’t. One of the central themes that runs through the book is that good is the enemy of great. I thought I’d explore why I believe this statement holds true […]

Why the dragonfly?

A few years ago when we were designing a logo that helped define the WrightObara brand, we considered many options. We had a check-list of brand attributes and a sense of the type of company we were and how we wanted to be portrayed. After a number of ideas we settled on the dragonfly you see […]