Brand Strategy
Trusted consultancy to get your products ranged and sold
Trade marketing strategy
Channel analysis
Strategy roadmap
Creative consultation
Develop your brand strategy
We have over 10 years’ experience in brand strategy, successfully devising trade marketing plans to get some of the world’s leading brands’ products ranged in retail, blended with digital and shopper marketing strategies to increase consumer sales. We work with professionals at both senior and management levels to ensure your product is highly attractive to retailers. This involves developing a strong product proposition for trade buyers and activities to increase brand awareness and consumer demand.
We develop brand strategy that incorporates trade marketing and digital marketing recommendations to suit your budget, maximise ROI and address your business goals.
- A strong brand and product proposition that’s attractive to trade buyers.
- Motivated, informed and engaged internal and wholesale sales teams that are geared to sell.
- Brand awareness and consumer engagement that increases online sales and, in turn, builds a stronger proposition to trade buyers.
- Retail sales staff who are motivated to sell your products.
- Improved business performance.
Trade Marketing
Trade marketing asset review
Current asset review
Gap analysis
Production roadmap
Wholesaler / Distributor engagement
Engagement strategy
Sales kit development
Brand Proposition
Brand proposition
Define brand proposition
Define shared values
Differentiators
Product proposition
Define features
Customer benefits
Visual identity
Creative consultation
Brand positioning
Market research and analysis
Marketing Strategy
Digital marketing audit
SEO
PPC
Social
Content Marketing Audit
Lead gen
Blogging and SEO
Landing pages
Audience segmentation
Social media
Content Marketing Planning
Content marketing strategy
Content marketing assets
Marketing automation software recommendations
WrightObara is one of the UK’s leading trade and shopper marketing agencies. It’s our friendly and personable touch, responsive delivery and world-class execution that has drawn some of the biggest brands on the planet — and they keep coming back.
If you’ve got a trade marketing, shopper marketing or digital marketing project in mind and need a robust brand strategy, or are in the process of selecting agencies for a rosta or for a pitch, please get in touch. You can use this form and we’ll get back to you within 24 hours, or call us on 020 80 92 9279.