Like most businesses these days, the marketing budgets for Miracle-Gro were under tremendous pressure. The team had a long list of objectives they wanted to deliver, but were struggling to find the budgets to achieve all of them. Seeing the full picture enabled WrightObara to creatively apportion budgets in order to deliver assets that could be used across a number of projects, whilst retaining high production values.

We’ve seen spectacular results from the campaigns we’ve created. Many of the films that we produced have been included in the brand’s garden centre training academy, and we’re delighted that this platform has won awards for the quality of this training material. In addition to this trade-facing material, we have also produced over 80 consumer videos for use online and in social media as well as hundreds of product photographs which appear in print and online.