When it comes to impactful collaborations, few partnerships illustrate the power of creative alignment better than the one between WrightObara and Evergreen Garden Care. For the past seven years, Janne Hansen, Product Manager for control products at Evergreen Garden Care—with brands such as Clear, RoundUp, and Weedol in their portfolio—has entrusted WrightObara with an array of critical marketing and training projects. Here, she shares her insights into the value of this enduring relationship.

A Journey of Creativity and Trust
“I have had the immense pleasure of working with WrightObara coming up to seven years now,” Janne says, reflecting on the depth of the partnership. During this time, WrightObara has become more than just a creative agency for Evergreen Garden Care; they have become an integral part of the team.

This long-standing relationship has allowed for the development of a wide variety of assets. From “How To” videos for customer websites to product launch content for both internal and external audiences, WrightObara’s work has spanned the spectrum of creative needs. “We have also created a raft of training tools on our Evergreen Academy,” Janne notes. This platform, aimed at equipping both customers and new employees with confidence and knowledge about the company’s offerings, includes videos, photography, and infographics.

Streamlined Processes, Outstanding Outcomes
Janne highlights WrightObara’s ability to make complex projects seamless. “They make each job a breeze by creating simple-to-approve storyboards and straightforward scripts, enabling me and the rest of the team to just review rather than create,” she explains. Their meticulous preparation and thoughtful presentation of ideas ensure that the creative process feels collaborative yet efficient, empowering Evergreen’s team to focus on their core priorities.

This efficiency has proven invaluable in keeping Evergreen’s projects on track without burdening their internal teams. For example, the Evergreen Academy project, which required significant coordination and creative output, was delivered on time and became a cornerstone of their training resources.

We asked Alexandra Blyth, Pyrex®’s Marketing Manager for UK & Ireland to share her thoughts on working with WrightObara and how the relationship has developed over the years.

In the ever-evolving landscape of business, finding a creative partner that not only understands your brand but also delivers exceptional results is a rare gem. For the past eight years, we have been fortunate to collaborate with WrightObara, a dynamic creative agency led by Jan and his team, and the impact on our marketing endeavours has been nothing short of transformative.

We’ve found it a pleasure doing business with WrightObara. Their helpful and friendly approach makes collaboration not only efficient but also enjoyable, turning what could be a transactional process into a genuine partnership transcending the typical client-agency dynamic; it’s an exemplary working relationship. Jan and his team aren’t just creative minds; they’ve become an integral extension of our marketing team, seamlessly integrating their talents with our vision. WrightObara’s contributions extend across a spectrum of services, ranging from packaging design and in-store mock-ups to press advertisements, photography shoots, digital banners, and display unit visuals. Their versatility is complemented by a steadfast commitment to delivering projects promptly and with a level of professionalism that sets them apart.

From the initial engagement in 2015, WrightObara demonstrated their creative prowess by responding to our call for a fresh approach to communicating the benefits of Pyrex^® glass. Their concepts not only met the brief but provided a diverse array of options, laying the foundation for a partnership that continues to flourish. WrightObara’s strengths lie in their creativity, design proficiency, and artworking skills, all of which are consistently exceptional. Their flexibility, quick turnarounds, and cost-effectiveness further enhance the value they bring to us.

Back in late 2018, Home County Co. teamed up with WrightObara for the first time. They had a big goal ahead: to get new products ready for their debut at the 2019 Spring Fair. Fast forward a few years, and WrightObara isn’t just another creative agency to them. For Hannah Goundry, their Commercial Director, they’re the brand’s “gurus” and go-to team for everything from brand vision to stunning packaging designs.

Turning a Brief into “Whoa, That’s Cool!”
From day one, WrightObara just got the Home County Co. vibe. “They’re experts who think outside the box. It’s not just about looking good—it’s about bringing the brand to life.” Hannah says. The team took Home County Co.’s fledgling brand and sculpted its identity, creating a strong visual foundation that continues to influence the company’s direction.

Like Having an Extra Team on Speed Dial
Working with WrightObara doesn’t feel like the typical client-agency relationship. “They’re like an extension of our own team,” Hannah explains. Need advice, a tweak, or just a sounding board? WrightObara’s there, no hassle. And trust is a huge part of it. “We trust them completely,” she adds, which makes a big difference when you’re building a brand together.

A Game-Changing Rebrand
The real “wow” moment came in 2022, when WrightObara helped Home County Co. with a full rebrand. This wasn’t just a fresh look—it was a big step up that helped them land partnerships with iconic names like English Heritage and Buckingham Palace. “They took our packaging from cobbled-together to unique and beautiful,” says Hannah. And with that rebrand, they’re now stocked in over 400 retailers across the UK, US, and Canada!