Pyrex UK’s marketing manager approached us aiming to solve a years-old issue for the cookware brand: communicating the benefits of its borosilicate glass, which had fallen flat over her years working with the brand.

We came up with an elegantly simple but highly effective concept, focusing solely on the thermal shock capabilities of the glassware as we felt this was the strongest product feature. We created a simple split screen – on one side, the Pyrex dish in a freezer, on the other side, the same dish in an oven. The freezer portion displaying ‘-20°C’, the oven portion displaying ‘220°C’. It wasn’t rocket science, but previously they had been over-complicating the messaging. Often, the simplest and easiest-to-understand concepts are the most powerful.

With budgets becoming increasingly tight (now more so than ever), it’s important to get the most bang for your buck. Working closely with the Evergreen team, we were able to creatively utilise their budget. We created a series of multiple training videos for the trade, product photography and consumer-facing content for use online and on social media.