Trade Catalogue Design
Generate more sales with a professionally-designed and commercially driven product catalogue
WrightObara are masters at creating stylish trade catalogues that reflect your brand. Above all, they work hard, sell hard and deliver great ROI.
There’s a world of difference between a beautifully produced brochure and a product sales catalogue. In fact, there’s a difference between a consumer facing catalogue and a B2B trade catalogue. We’re experts in creating B2B trade catalogues that work.
- Could your trade catalogue sell more?
- Is it looking tired?
- Does it reflect your brand?
- Are you looking for a team that can create a stunning new catalogue or transform your current catalogue, ensuring that it’s the effective sales generator you always wanted?
Then you’ve arrived at the right place…
Harnessing the art and science of trade catalogue design
We understand the art and science of what makes a great catalogue. We use this knowledge to make each page work harder and crucially, help them to sell. So, whether it’s conducting a square-inch analysis (squinch), gaining an understanding of your product density or aligning your best sellers to catalogue hot spots, we’re able to guide you every step of the way.
Our expertise covers a range of skills including marketing strategy, brand positioning and copywriting as well as our team of world-class creative designers.
Understanding your B2B market
We will work with you to understand both your B2B market, and what you’re looking to achieve from your trade catalogue. If it’s an existing catalogue that requires a makeover, we’ll take a critical view and highlight where it could be improved. If it’s a new catalogue, we’ll use our skills and experience to design a catalogue that’s easy to navigate, effectively promotes your products and makes it easy for the customer to make a purchase.
A corporate catalogue isn’t always just about making the sale though – often it’s a key piece of communication with your customer, an opportunity to demonstrate your business’ values or to increase product knowledge about your range of products.
A wealth of experience
We can manage every step of the process from concept through to print, including strategic analysis, copywriting, design and photography.
Our team has over 20 years of catalogue experience. Notably, WrightObara’s creative director, Jan Obara, acted as creative director on the iconic Habitat catalogue as well as other landmark catalogues such as Small Luxury Hotels of the World. You can rest assured if you choose to work with us, your next trade catalogue is in safe hands.
Online and offline B2B trade communications
WrightObara are experts at B2B trade communications, whether that’s through trade catalogues, printed DM, online engagement portals, training and product knowledge sites.
We have even developed techniques to make it as easy as possible to link your offline printed catalogue into the online digital world. This enables you to bring product demos to life with the use of video, or expand the product information without additional printing costs or distracting the customer as they browse the printed catalogue.
Our digital team are adept at linking with existing systems, so expanding your digital horizons doesn’t mean abandoning your tried and tested business processes.
How can we help?
Through our expert team of trade marketing specialists, designers and copywriters, we will transform your product catalogue into a profit-focused, professionally designed marketing tool.
Working with WrightObara, our trade catalogue design ensures the retailer can:
Don’t just take our word for it…
Make WrightObara part of your next trade catalogue team
…contact us now for a FREE consultation
We’d love to be considered to work on your next B2B trade catalogue. We have extensive experience across many sectors, which helps to cross pollenate best practice and keeps our creative treatments engaging and fresh.
If you’ve got a project in mind, are in the process of selecting agencies for a rosta or for a pitch, get in touch. You can use this form, send an email to: emma@wrightobara.com or call us on 020 80 92 9279 and we’ll get back to you, just as soon as we can.
