Instantly grab the consumer’s attention with creative POS design and messaging
From shelf strips to hanging banners, floor vinyls to wobblers, we design traditional point of sale displays and high-tech digital POS that are both “brilliant and thought-provoking”.
We inject both creativity and functionality into our POS displays, working with some of the world’s leading manufacturers and brands such as Pyrex, Miracle-Gro and LG.
Our well-designed, creative and eye-catching point of sale displays are perfectly crafted to give your products more exposure, influence impulse purchases and increase product sales. Our flexible approach ensures we can create a highly bespoke design that’s tailored to your needs.
We provide first-class creative consultancy so we can work with you to deliver a point of sale display that is on-brand, unique, and highlights any deals, offers or promotions you may wish to include. At WrightObara, we keep our finger on the pulse of trade marketing. As well as traditional point of sale displays, we capitalise on the latest in modern technology to drive sales. These include digital signage, digital shelf strips, in-store videos and augmented reality to separate your products from the competition.
How can we help?
We put serious thought into each POS display design, drawing over 20 years’ experience designing POS Displays that have been featured in some of the world’s largest retailers.
You have the option of building a POS display around your current marketing efforts, or creating a bespoke POS display using our extensive experience and creative vision.
Our fun, engaging and professional POS displays will:
Attract attention
…and draw customers to your product with creative design and compelling copywriting.
reinforce your brand
…with complimentary design by our team of expert designers.
communicate effectively
…your product’s features and benefits.
In-Store Videos
…will bring your brand to life and engage consumers.
Proud to work with some of the world’s leading brands...
WrightObara offers LG Electronics that elusive combination of responsiveness, creativity and strategic thinking. They have managed to position themselves as almost an extension of the European Team and continue to deliver new, fresh ideas even after 5years+ of working as part of our team.
James MarshallHead of Product Proposition Marketing European Mobile Communications at LG Electronics
A fantastic agency giving high levels of service and creativity that surpasses the majority of London agencies I have used previously.
I have done business with WrightObara for 6 years now at two different large Global corporate organisations. They are a pleasure to work with and always manage to grasp some of the most complex product concepts and translate it to compelling collateral.
Discover how WrightObara can create effective POS material to help drive sales
Contact us now for a FREE consultation
If you need to engage consumers within your trade channel to help drive sales, get in touch to discuss how WrightObara can help you achieve your goals.
If you’ve got a project in mind, are in the process of selecting agencies for a rosta or for a pitch, get in touch. You can use this form, send an email to: emma@wrightobara.com or call us on 020 70 60 2711 and we’ll get back to you, just as soon as we can.
How to rock at POS design in 2018
Learn all the best techniques and tricks on engaging point of sale design that consumers can’t ignore.
Viridian Nutrition is an award winning nutritional healthcare company producing organic supplements. They came to us with little or no brand identity, but a definite view of who they were. Inspired by Viridian’s three guiding principles, to be ‘pure, ethical and charitable’ we created a brand look with a distinctive illustration style, which embraced the basic branding that already existed.
Simple, honest and clean, our ‘ligne claire’ (clean line) designs soon became something special. Taking inspiration from the ingredients in each supplement, the simplicity of the naïve design evokes a hand-made style giving the products an artisan appeal.
Rolling the new designs out across the range is giving Viridian a strong brand identity and over a couple of years we have produced a vast array of collateral. From packaging to animation, POS to exhibition stands, our branding has transformed their image, giving them a platform to compete with the “big boys” in the market.
The product boxes have been cleverly designed to be as environmentally friendly as possible, which means they have been printed on recycled card using non-solvent based inks and contain no glue. As if the uniqueness of the packaging and illustration wasn’t enough, placing two or more boxes side-by-side creates a repeat pattern producing a standout display.
As well as the core product range we have also worked with Viridian to produce branding for their beauty and sports nutrition ranges. Taking cues from the core design but injecting a creative twist to distinguish the different ranges whilst still ensuring they are unmistakably Viridian.
Ethical vitamins with an organic heart, Viridian’s brand values are now plain to see.
Pyrex Reflections is a retailer specific product range for TCC Global. The video was created for use in various marketing channels to explain the slightly unusual product concept: Customers can purchase dishes individually, however if they purchase 2 matching roasters, they can combine to create a casserole dish with a lid.
The video has been successful in communicating the concept which previously consumers had found confusing and is used on various sites online.
