to drive customer engagement
The Amdocs America’s summit is an annual event, where clients and prospects are invited to hear industry insights and learn more about Amdocs products and services.
Our brief was to produce a collection of videos that could be used to theme the event and to introduce each of the the talks. As the event was being held in Orlando, Florida for the first time, it was also a requirement to feature Florida within the videos. We also needed to research a number of fun facts which could be used by the event host in his introduction. And all this in less than two weeks.
Having worked with the Amdocs host previously we were aware of his personality and sense of humour, and devised a quirky series of videos which would catch the audience by surprise and make them sit up and take notice.
All of the footage was sourced with help from the Florida State Archive whilst we scripted and recorded a new voiceover for each of the videos.
View all of the video stings here: https://wrightobara.com/portfolio-item/amdocs-florida/
Pyrex approached WrightObara with a problem: How to effectively communicate the benefits of their borosilicate glass in a single, simple to understand, image. We presented a split-screen image showing one half of a dish in a freezer and the other half of the dish in an oven. This simple concept managed to solve a years old dilemma for Pyrex and paved the way for an integrated campaign that has been the creative driving force for the whole of the Pyrex glassware category.
Cook & Go is a product line with a simple concept, glass dishes with sealed, leakproof lids. Our initial creative concept was transformed into a fast-paced breakdown of the products features and benefits, ideal for convincing stores to range the product and for consumers to purchase it.
This integrated campaign has extended from the initial video to include POS, online and print advertising and OOH. To-date, the video has been translated into 17 languages for use across the globe.