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Trade Marketing

engaging your trade customers to drive sales

WrightObara is a specialist in all aspects of Trade Marketing. We understand the unique requirements of Retailers, Wholesalers and Resellers and can help you to create a clear trade engagement strategy for long term growth.

A good trade marketing programme is an essential tool in your overall sales strategy.

We have the skills and experience to support you at every stage of the trade sales cycle:
• Sell-in presentations
• Pitch support
• Sales incentives
• POS material
• Online training & engagement platforms

Our clients trust us to provide exceptional solutions to create win:win relationships between you and your trade partners. If you are looking for a team that can deliver stunning creative campaigns, are fun to work with and will deliver trade marketing solutions that drive sales, then drop us a line now…

Get in touch for a FREE consultation

Retailer Trade Engagement for Proven ROI

• Do you want retailers to promote your brand over the competition?
• Do you want the ability to communicate with the front-line sales teams?
• Do you want retailers to increase their knowledge of your brand?

Our award-winning trade engagement platform has been proven to drive enviable levels of ROI, offering the ability for brands to engage directly with retail staff.

Regular engagement boosts an affinity with your brand, it increases product knowledge and keeps your brand front-of-mind.

A retail engagement programme can help to strengthen your relationships with retailers, offering their staff increased product knowledge which they can use when talking to customers. The platform can also be used for sales incentives to help drive sales.

Trade Marketing Sales Presentations

We have many years of experience creating trade marketing sales presentations (sometimes known as sell-in presentations). Designed specifically to appeal to a trade audience these presentations (often created in PowerPoint) help to communicate the benefits of your brand/product and where it fits for the retailer:

• Brand/product stories
• Target audience
• Product positioning
• Pricing and availability
• Technical specifications
• Marketing support, up-sell and cross-sell opportunities

Take a look at a selection of projects from our portfolio

What can you expect?

• A strategic partner
• Sales uplift (wholesale and retail)
• Closer relationships with your trade customers
• A professional and fun team to work with
• Value for money

• Creative communications that boost engagement
• Increased brand awareness
• Collaborative approach
• Strategic insights
• Clear, transparent pricing and easy to do business with

Get in touch for a FREE consultation

Online and Offline Sales Tools

WrightObara are experts at B2B trade communications, whether that’s through trade catalogues, printed DM, online engagement portals, training and product knowledge sites.

We have even developed techniques to make it as easy as possible to link your offline printed catalogue into the online digital world. Bringing to life product demos with the use of video or expanding the product information without the additional printing costs or distracting the customer as they browse the printed catalogue.

Our digital team are adept at linking with existing systems, so expanding your digital horizons doesn’t mean abandoning your tried and tested business processes. We can even provide online asset libraries for customers to download digital marketing assets or order printed POS material.

Trade Marketing Expertise

WrightObara are experts in communication and use strategic insights and creativity to develop campaigns that work hard and deliver great ROI.

Our experience covers both traditional as well as digital media and expands into physical events. We have even developed techniques to bring your offline campaigns into an online digital world, brining to life product demos with the use of video, moving your audience from one platform to another.

Our online platforms will help to reach your disparate audience and engage in a meaningful dialogue. Our creative experience will bring your messages to life whether that’s through the use of videos or interactive training modules.

Proud to deliver Trade Marketing for some of the world’s leading brands...

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Don’t just take our word for it…

Have worked with WrightObara for several years and they have always come up with the goods. Small enough to be able to work directly with the people you want within the agency… Strong creative and good execution of the design concepts into multiple media types. Above all else just nice people to work with.

Jeremy PayneEMEA Marketing Director, Enghouse Interactive

I have done business with WrightObara for 6 years now at two different large Global corporate organisations. They are a pleasure to work with and always manage to grasp some of the most complex product concepts and translate it to compelling collateral.

Matt RobertsProduct Marketing Director, Amdocs

WrightObara offers LG Electronics that elusive combination of responsiveness, creativity and strategic thinking. They have managed to position themselves as almost an extension of the European Team and continue to deliver new, fresh ideas even after 5years+ of working as part of our team.

James MarshallHead of Product Proposition Marketing

WrightObara are not only exceptionally creative, but they have a team of people that are extremely committed to delivering over and above what is requested. They are great fun to work with, have brilliant ideas and work hard to meet tight deadlines. I wouldn’t hesitate to recommend them.

Lisa DimblebyAccount Manager

The exceptional quality of WrightObara’s strategic and creative thinking which leads to their superb execution in many disciplines continues to exceed my expectations.

Tim HarrisMarketing Manager - Cosine

I didn’t have any expectations of what you were going to produce, but these have blown me away… beyond my wildest dreams!

Joanna SykulaMarketing Manager, Everyware

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Is working with WrightObara right for you?

Working with WrightObara would be a great decision if you need to…

• ...realise the potential of your next campaign
• …increase your ROI
• …make your messages stick
• …make your comms work harder for you
• …communicate effectively with your audience
• …educate and inform your audience
• …develop creativity that’s representative of your brand
• ...captivate your audience and keep them engaged

Discover how WrightObara can help you to engage your Trade Customers

Contact us now for a FREE consultation

If you need to engage with your trade channel to improve uptake of your products or to help drive sales, get in touch to discuss how WrightObara can help you achieve your goals.

If you’ve got a project in mind, are in the process of selecting agencies for a rosta or for a pitch, get in touch. You can use this form, send an email to: emma@wrightobara.com or call us on 020 80 92 9279 and we’ll get back to you, just as soon as we can.

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Get It Ranged

• Product Branding And Packaging
• Product Videos (Trade)
• Product Presentation Design
• Trade Show Services
• Trade Catalogue Design

Get It Sold

• Point of Sale Displays
• Visual Merchandising Displays
• Social Media Videos
• Product Sampling, Demos and Experiential Campaigns
• Retailer Engagement Programme

Working closely with the LG european product marketing team, we produced a series of assets to help communicate LG’s key message of introducing five key products in 2015.

All of the assets were to be used at a series of vendor meetings where the team would present the up-coming product line-up to the networks.

We created a sell-in presentation deck, including a printed brochure, large format graphics such as a media wall and pull-ups, as well as a quirky animation that was used to open the presentations.

Pyrex approached WrightObara with a problem: How to effectively communicate the benefits of their borosilicate glass in a single, simple to understand, image. We presented a split-screen image showing one half of a dish in a freezer and the other half of the dish in an oven. This simple concept managed to solve a years old dilemma for Pyrex and paved the way for an integrated campaign that has been the creative driving force for the whole of the Pyrex glassware category.

Cook & Go is a product line with a simple concept, glass dishes with sealed, leakproof lids. Our initial creative concept was transformed into a fast-paced breakdown of the products features and benefits, ideal for convincing stores to range the product and for consumers to purchase it.

This integrated campaign has extended from the initial video to include POS, online and print advertising and OOH. To-date, the video has been translated into 17 languages for use across the globe.

WrightObara are the preferred creative agency for Pyrex Europe, having produced a number of highly successful videos for the brand.

This project was slightly unusual, as the client had worked with another agency due to tight timescales, however the end results didn’t fulfil the brief. WrightObara we brought in to re-evaluate the project and to create a new video which fulfilled the brief but without the need for a re-shoot.

Asimetria is positioned as an expert use product, and this positioning needed to be clear in the creative used.

Pyrex have been delighted with the results and the video has since been translated into 5 further languages for use around Europe (French, Russian, Polish, Portuguese and Spanish).