engaging your trade customers to drive sales
Pyrex approached WrightObara with a problem: How to effectively communicate the benefits of their borosilicate glass in a single, simple to understand, image. We presented a split-screen image showing one half of a dish in a freezer and the other half of the dish in an oven. This simple concept managed to solve a years old dilemma for Pyrex and paved the way for an integrated campaign that has been the creative driving force for the whole of the Pyrex glassware category.
Cook & Go is a product line with a simple concept, glass dishes with sealed, leakproof lids. Our initial creative concept was transformed into a fast-paced breakdown of the products features and benefits, ideal for convincing stores to range the product and for consumers to purchase it.
This integrated campaign has extended from the initial video to include POS, online and print advertising and OOH. To-date, the video has been translated into 17 languages for use across the globe.