engaging your trade customers to drive sales
Working closely with the LG european product marketing team, we produced a series of assets to help communicate LG’s key message of introducing five key products in 2015.
All of the assets were to be used at a series of vendor meetings where the team would present the up-coming product line-up to the networks.
We created a sell-in presentation deck, including a printed brochure, large format graphics such as a media wall and pull-ups, as well as a quirky animation that was used to open the presentations.
WrightObara are the preferred creative agency for Pyrex Europe, having produced a number of highly successful videos for the brand.
This project was slightly unusual, as the client had worked with another agency due to tight timescales, however the end results didn’t fulfil the brief. WrightObara we brought in to re-evaluate the project and to create a new video which fulfilled the brief but without the need for a re-shoot.
Asimetria is positioned as an expert use product, and this positioning needed to be clear in the creative used.
Pyrex have been delighted with the results and the video has since been translated into 5 further languages for use around Europe (French, Russian, Polish, Portuguese and Spanish).