When brands like Taylor’s Bulbs or Peter Beales Roses collaborate with inspiring locations such as Bardney Manor, it’s more than a simple partnership—it’s an opportunity to bring their products to life in a way that resonates deeply with customers.
In the latest episode of The Underground Podcast, Samantha Cook, head gardener and custodian of Bardney Manor, shared how her partnerships with local and national brands have transformed the historic estate into a living showcase. For businesses, these collaborations are a powerful way to elevate their products, connect with consumers, and support the wider garden sector.
Products in a Real-World Context
One of the standout benefits of working with a garden like Bardney Manor is the opportunity to display products in their natural environment. For Taylor’s Bulbs, planting award-winning tulip varieties in Bardney’s walled garden allowed visitors to experience the beauty of their products firsthand.
For brands, seeing a product in action—whether it’s a climbing rose thriving on a historic wall or bulbs in full bloom—creates an emotional connection that no catalogue or showroom can replicate. It’s a chance to inspire customers with the possibilities your products offer.
A Platform for Storytelling
Gardens like Bardney Manor come with rich histories and compelling narratives, which offer a unique backdrop for brand storytelling. For example, Samantha’s restoration work ties directly to the heritage of seeds and bulbs in Lincolnshire, providing a seamless connection to brands like Taylor’s Bulbs.
By collaborating with historic gardens, businesses can integrate their products into these stories, enhancing brand authenticity and creating content that resonates with audiences.
Engaging with a Targeted Audience
The visitors drawn to gardens such as Bardney Manor are a highly engaged audience. These are individuals passionate about plants, heritage, and gardening—a perfect demographic for brands in the garden sector.
Collaborating with such locations offers direct access to this audience, whether through product placement in the gardens, workshops, or events. As Samantha described, visitors often leave inspired, and their enthusiasm for what they’ve seen translates to interest in the brands behind the products.
Demonstrating Industry Leadership
artnering with prominent gardens isn’t just about visibility; it’s about aligning your brand with innovation and excellence. Samantha’s collaborations with businesses like Taylor’s Bulbs and David Austin Roses highlight their commitment to quality and their role as leaders in the sector.
For brands, these partnerships showcase not only their products but also their dedication to supporting the industry, driving trust and loyalty among customers and partners alike.
Supporting the Future of Gardening
A collaboration with a garden like Bardney Manor is also an investment in the future. Samantha’s plans for a horticultural learning centre, where students can gain practical qualifications, highlight the role gardens play in nurturing the next generation of talent.
For brands, supporting these initiatives demonstrates a commitment to the sector’s growth and sustainability. It’s a meaningful way to give back while building long-term relationships with emerging professionals and their communities.
A Collaboration That Blooms
Collaborating with a garden like Bardney Manor isn’t just a marketing opportunity—it’s a partnership rooted in shared values. It’s about showcasing products in a way that inspires, connecting with a passionate audience, and supporting the industry’s heritage and future.
For businesses like Taylor’s Bulbs, Peter Beales Roses, British Garden Centres and others, these partnerships are a chance to bring their products to life while cultivating relationships that grow far beyond the garden walls.
Inspired by this conversation?
Ready to bring fresh thinking to your brand? Get in touch with us at WrightObara—we’d love to be your creative partner in growing your business.
Want to learn more? Listen to the full episode of The Underground Podcast below: