Case Study
PRODUCT BRANDING FOR AN INTERNATIONAL AUDIENCE
The brief...
go to market plan
Azafran is an Indian natural and organic product manufacturer. They approached WrightObara with the need to create a go-to-market plan for a new range of nutritional supplements. This included the naming of each product, as well as the packaging design. The new branding needed to look professional as well as appealing to an international audience.
The process...
COPYWRITING & DESIGN
Utilising our knowledge of the natural supplements market, built from extensive work with other industry brands, we were able to determine the positioning required for this new product line. Our initial response was to create a shortlist of product name families, each with a different theme, some were direct (it does what it says on the tin), while others were more abstract. Once the naming was agreed, we turned our creative attention to the product packaging.
The result...
A PRODUCT LINE THAT PUT AZAFRAN ON THE MAP
As the collection of bold, bright packaging went into production we created a trade catalogue to aid the sales process. The striking packaging design translated into an arresting exhibition stand where Azafran were able to secure sales across the globe. Azafran were so pleased with the results, we were tasked with updating the branding and packaging across their entire product catalogue.
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Lower Park Barn
Chilton Business Centre
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HP18 9LS
Tel: +44 (0)20 80 92 92 79