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Insights and ideas
Ideas, opinions and useful observations on branding, marketing and the home and garden sector, written for people responsible for helping products stand out and sell.
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What is creativity actually for in marketing?
What is creativity actually for in marketing?
The “guess what?” test: are you giving customers anything worth talking about?
The “guess what?” test: are you giving customers anything worth talking about?
A finished product isn’t always ready for retail
A finished product isn’t always ready for retail
What makes packaging effective?
What makes packaging effective?
Why the words we choose matter
Why the words we choose matter
Why challenger brands can’t afford to play safe
Why challenger brands can’t afford to play safe
Why a good product isn’t enough to make people choose it
Why a good product isn’t enough to make people choose it
The best time to invest in your brand
The best time to invest in your brand
Why strategy isn’t analysis