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The Most Dangerous Sentence in Garden Marketing

The Most Dangerous Sentence in Garden Marketing

Challenger brands don’t have a marketing problem. They have a visibility problem.

Garden centres, five years from now: What your peers hope will change

Garden centres, five years from now: What your peers hope will change

How to Differentiate Your Home & Garden Brand in a Crowded Market

The Importance of Building a Strong Brand for SMEs

When You Don’t Have a Marketing Director: How to Keep Brand Momentum Without Losing Coherence (and Why Fractional Leadership Works)

Integrated, Not Outsourced: A Smarter Model for Creative Delivery

Integrated, Not Outsourced: A Smarter Model for Creative Delivery

Gardening, growth and why the business of horticulture matters

Gardening, growth and why the business of horticulture matters

Are you stuck in tactical firefighting mode? Warning signs your marketing’s gone scattergun

Are you stuck in tactical firefighting mode? Warning signs your marketing’s gone scattergun

The Real ROI of Marketing: Why Brands That Invest, Win

The Real ROI of Marketing: Why Brands That Invest, Win

Beyond Brand vs Price: How Garden Tools Really Get Chosen in Garden Centres

Soil health and “batteries for plants”: What plant nutrition means for garden retail

Soil health and “batteries for plants”: What plant nutrition means for garden retail

Loyalty, Ads and the New Garden Centre Marketing Mix

Loyalty, Ads and the New Garden Centre Marketing Mix

What GIMA and Seal Stop tell us about innovation

What GIMA and Seal Stop tell us about innovation

Make it memorable: Practical ways garden centres can win on value

Make it memorable: Practical ways garden centres can win on value

Growing tomorrow’s customers today: Lessons from Glee 2025

Growing tomorrow’s customers today: Lessons from Glee 2025

Culture, cash and the courage to be different: Lessons from Blue Diamond’s Alan Roper

Culture, cash and the courage to be different: Lessons from Blue Diamond’s Alan Roper

Glee goes global: What UK brands and garden centres can learn from Canada’s birding boom and a “plant promoter” mindset

Glee goes global: What UK brands and garden centres can learn from Canada’s birding boom and a “plant promoter” mindset

Glee 2025: Twelve Stands That Stuck and Why

Glee 2025: Twelve Stands That Stuck and Why

Stronger Together: The Business Case for Support in Horticulture

Stronger Together: The Business Case for Support in Horticulture

Rooted in Progress: How Two Garden Brands Are Evolving for the Future

Rooted in Progress: How Two Garden Brands Are Evolving for the Future

Big groups, local roots: What British Garden Centres and Birley Moor teach us about growth in 2026

Big groups, local roots: What British Garden Centres and Birley Moor teach us about growth in 2026

From showfloor flair to shopfloor results: What Glee 2025 tells us about garden retail’s next wins

From showfloor flair to shopfloor results: What Glee 2025 tells us about garden retail’s next wins

From Peat-freeProof to Shopper Education: What Karen Wilkinson Says Will Unlock the Next £152m in Garden Care

From Peat-freeProof to Shopper Education: What Karen Wilkinson Says Will Unlock the Next £152m in Garden Care

Beyond Numbers: Alan Roper on Growth, Culture and the Future of Garden Centres

Beyond Numbers: Alan Roper on Growth, Culture and the Future of Garden Centres

Consistency, Confidence & Credibility: What Melcourt Teaches Us About the Peat-Free Transition

Consistency, Confidence & Credibility: What Melcourt Teaches Us About the Peat-Free Transition

Raising the Bar in Garden Retail: What Home & Garden Brands Can Learn from Steven May

Raising the Bar in Garden Retail: What Home & Garden Brands Can Learn from Steven May

Peat Free, No Longer Trial and Error: What Scott Smith’s Research Reveals About Compost, Communication and Consumer Confidence – copy

Peat Free, No Longer Trial and Error: What Scott Smith’s Research Reveals About Compost, Communication and Consumer Confidence – copy

Peat Free, No Longer Trial and Error: What Scott Smith’s Research Reveals About Compost, Communication and Consumer Confidence

Peat Free, No Longer Trial and Error: What Scott Smith’s Research Reveals About Compost, Communication and Consumer Confidence

Why the Garden Sector Needs to Rethink Promotions

Why the Garden Sector Needs to Rethink Promotions

How a Matchbook Inspired a Shelf-Ready Gift: Business Lessons from SeedSticks®

How a Matchbook Inspired a Shelf-Ready Gift: Business Lessons from SeedSticks®

Rebranding the Begonia: What Horticulture Can Learn from the Next Generation

Rebranding the Begonia: What Horticulture Can Learn from the Next Generation

One Brand, Two Channels

Why the Garden Industry’s Strength Lies in Its Roots and Its Willingness to Evolve

Why the Garden Industry’s Strength Lies in Its Roots and Its Willingness to Evolve

Marketing for Challenger Brands

Marketing for Challenger Brands

What Garden Professionals Can Learn from Peter Donegan

What Garden Professionals Can Learn from Peter Donegan

The Way We Build Homes is Changing

The Way We Build Homes is Changing

Proof of Partnership: A Creative Alliance with WrightObara

Proof of Partnership: A Creative Alliance with WrightObara

Pyrex® & WrightObara – Creative Minds, Lasting Impressions

Pyrex® & WrightObara – Creative Minds, Lasting Impressions

Building a Brand That Shines: How Home County Co. Found Success with WrightObara

What Businesses Need to Know

What Businesses Need to Know

Insights from GCA CEO Peter Burks

Insights from GCA CEO Peter Burks

Horti House: A Business Blueprint for British Horticulture

Horti House: A Business Blueprint for British Horticulture

Building Partnerships: How Collaborating with Gardens Like Bardney Manor Cultivates Business Growth

Building Partnerships: How Collaborating with Gardens Like Bardney Manor Cultivates Business Growth

Feeding Growth: Lessons from the Bird Care Industry with Henry Bell

Feeding Growth: Lessons from the Bird Care Industry with Henry Bell

Challenger Brands in the Garden Sector: Lessons from Sipcam’s Journey

Challenger Brands in the Garden Sector: Lessons from Sipcam’s Journey

Growing Expertise: Addressing the Knowledge Gap in Garden Centres

Growing Expertise: Addressing the Knowledge Gap in Garden Centres

Why the Garden Sector Must Invest in Children’s Horticulture

Why the Garden Sector Must Invest in Children’s Horticulture

Lessons for the Garden Sector

Lessons for the Garden Sector

Creativity in Marketing

Creativity in Marketing

Helping Your Brand Stand Out in a Crowded Marketplace