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Creative marketing for Home brands
Make the value easier to see. Make your brand easier to choose.
WrightObara is a creative marketing agency with years of experience working with Home and consumer brands. From kitchenware and home fragrance to consumer electronics and everyday household products, we help brands work out what makes them worth choosing, then turn that thinking into distinctive creative work.
That might mean brand positioning, packaging, campaigns, retail communications, websites, imagery or film. Whatever the output, the aim is the same: make the proposition clearer, the value easier to see and the brand more desirable wherever people encounter it.
"Our new products are better than we could ever have hoped for, and I know it's been a team WrightObara effort too, so I wanted you to know how much we appreciate everything you've done for us. We're really excited for where the brand is going."
Hannah GoundryCo-founder & Commercial Director, Home County Co.
Good products still need a reason to be chosen
Home is full of well-made products and well-designed brands. Looking professional is usually the starting point.
The harder question is what makes one option feel more relevant or desirable than the alternatives around it.
Price and positioning play a part. If a product carries a premium, its brand, packaging, imagery and communication need to support that value. If it competes more heavily on price, it still needs to feel credible and worth choosing.
The environment changes too. A product may have to work on a physical shelf, in a retailer presentation, on an e-commerce page and as a tiny thumbnail alongside dozens of competitors.
The strongest brands retain a clear sense of who they are throughout those different situations.
"WrightObara rejuvenated the Pyrex brand and are a trustworthy partner for brand development.”
Xavier FrappierSenior International Product Manager, Pyrex
Where we can help
We tend to get involved where there’s a gap between the quality of the product and the way it is being presented.
The positioning may not be distinctive enough. Packaging might undersell what is inside. Photography may not convey the right level of quality. A launch might contain plenty of product information but lack a compelling idea. Or different parts of the marketing may simply feel disconnected.
We bring strategy, writing, design, imagery and film together around the problem that needs solving, from individual projects to longer-term creative relationships.
“Wrightobara moved our catalogue design to another level, pushing the brand but treating it with utmost respect and sensitivity. The end result were beautifully crafted catalogues which have witnessed a fantastic response from our staff and customers.”
Lindsey HoyleGlobal Marketing Controller, Everyware
Broad consumer experience
Home and consumer products have been a significant part of WrightObara’s work for many years.
You can read about our long-standing relationships with Pyrex and Home County Co. in the “Our Work” section of this site.
In addition, we’ve also been fortunate to work with other Home brands such as: Le Creuset, Peugeot Saveurs, Cole & Mason, Zyliss, Ken Hom and Slice, across brand, packaging, campaigns, retail communications, photography, film and digital content.
In the early years of WrightObara we worked with Sony and LG, including a relationship with LG that lasted around four or five years, before going on to work with Jabra consumer products. Sell-in presentation work for LG was ranked number one out of eleven manufacturers in T-Mobile’s own supplier evaluation. The same care for winning over a room of retail buyers that we bring to every home and garden brief today.
Alongside the named work, we’ve also delivered numerous white-label projects for a field-marketing agency, creating consumer-facing activity in supermarkets and shopping centres.
So while Home is deliberately a broad sector for WrightObara, our experience within it is substantial. We understand consumer products, retail environments and the challenge of turning a good product into something that buyers want to range and consumers want to choose.
Selected work in the Home sector
Home County Co & WrightObara: Building a Brand That Shines
Home County Co & WrightObara: Building a Brand That Shines
Pyrex & WrightObara: Getting It Right First Time
Pyrex & WrightObara: Getting It Right First Time
Slice: Turning an Amazon presence into a sales channel
Slice: Turning an Amazon presence into a sales channel
Our thinking on consumer brands
Our articles go deeper into many of the questions behind the work.
"They've helped us grow our business on Amazon massively. They've always been there when we need them, and always made everything look perfect.”
Harry DaltonUK Sales Manager, Slice
Got a Home project in mind?
Whether you’re repositioning a brand, launching something new or simply feel that the marketing isn’t doing justice to the product, we’re happy to start with the problem rather than a predetermined service.
