Using the existing Viridian logo, typeface and colour palette as a foundation, we set about building a brand with both an artisan and honest feel. We created a range of free-hand, black-and-white illustrations of the ingredients used in each product, alongside illustrations of typically British animals, representing the company’s connection to the country and communicating its love of nature. These illustrations would form the base for Viridian’s entire brand, opening the door to an exotic menagerie of beautifully designed marketing material.