The brief...

create a brand story

Viridian approached WrightObara, aiming to utilise our storytelling and design skills to communicate a solid brand story. Here’s how WrightObara told the Viridian story, brought the brand to life and positioned it as a counter-culture competitor to large multinational corporates.

The process...

illustrating a brand

Using the existing Viridian logo, typeface and colour palette as a foundation, we set about building a brand with both an artisan and honest feel. We created a range of free-hand, black-and-white illustrations of the ingredients used in each product, alongside illustrations of typically British animals, representing the company’s connection to the country and communicating its love of nature. These illustrations would form the base for Viridian’s entire brand, opening the door to an exotic menagerie of beautifully designed marketing material.

The result...

Visually engaging

Delighted with the illustration concept, Viridian requested we develop a new product video, packaging, point of sale and trade show graphics. Our video captured the essence of Viridian and its love of nature through visually engaging animations.

What the client said:

“Loved it! Sent a tingle down my spine. I couldn’t have been more impressed.”

Shaun Higgs, Operations Director, Viridian Nutrition

Like what you see?

Get in touch

Lower Park Barn
Chilton Business Centre
HP18 9LS

Tel: +44 (0)20 80 92 92 79