A brand in transition

Restoring trust through confident, creative communication

Bringing structure to uncertainty

Aligning internal teams and energising customers

Following a major change in ownership and leadership, Evergreen Garden Care needed to show the market that it was not only open for business, but stronger, slicker and ready to lead again.

At a moment of uncertainty — for internal teams and external retailers alike — Evergreen turned to WrightObara to help create a catalogue that wouldn’t just list products. It needed to signal progress, inspire confidence and show the business was moving forward.

The catalogue had two vital jobs:

  • Help the sales team believe in the business and sell it with confidence

  • Reassure retailers that Evergreen was focused, stable and easy to work with

We worked closely with the Evergreen team to clarify product priorities, edit the copy, and strategically shape the narrative. What emerged was a tool that reflected a business with momentum — one that was structured, modern and ready to serve.

Creative that does more than look good

Design thinking that unified the catalogue, stand and store

Evergreen’s portfolio spans categories from Lawn Care to Houseplants — each with its own story. To help structure and energise the range, we developed bespoke wallpaper graphics for each category. These became branded backdrops for hero photography, catalogue section openers and ultimately… a whole lot more.

The concept was so effective, it inspired the Evergreen Glee trade show stand — giving each product area a distinct zone — and was used in-store as eye-catching visual merchandising. One big idea, beautifully executed across every channel.

Real impact, lasting value

More than a catalogue — a creative step change

This wasn’t just a refreshed layout. It marked a shift in mindset. Evergreen’s team embraced a more confident, visually engaging way to speak to their trade audience — and it paid off.

Since then, we’ve become a trusted creative partner across Evergreen’s wider trade comms and retail campaigns.

What the client said:

“Your enthusiasm for creative ideas and looking at the latest trends was infectious which helped push us to our limits with fantastic results…. I am delighted with the catalogue and feel it has made a real statement that can be continued for years to come.”

Jane Hartley, Customer Marketing Manager,
Evergreen Garden Care UK

Home » Case Studies » Evergreen Garden Care: Engaging a Trade Audience

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