Case Study

Transforming the Evergreen Trade Catalogue

The brief...

Redefining a visual identity

After successfully completing the 2018 Evergreen trade catalogue, WrightObara was asked to create the 2019 catalogue and its Irish counterpart. Under new ownership, Evergreen was keen to redefine the way the business is portrayed within the garden care sector. We were tasked to create a range of creative concepts that would revolutionise the visual identity of the business.

The process...

A fresh take on gardening

We began by creating a hierarchy of products with a focus on best-selling, new and premium products, making the catalogue easier to navigate. We wanted to target a younger generation without alienating the traditional audience, so we designed proposals for the cover and section header pages with a fresh take on traditional gardening images. Botanical prints were used to appeal to a younger, on-trend demographic while the inclusion of traditional gardening images in picture frames, helped us effectively targeting both audiences.

The result...

A creative centrepiece

The catalogue was a huge success and the new creative concept was eagerly adopted within the business. The botanical backdrop creative formed the centrepiece of the Evergreen trade show stand for Glee 2018 at the NEC in Birmingham. It received high praise and trade buyers were keen to implement the concept as visual merchandising displays within their own retail environments.

What the client said:

“Your enthusiasm for creative ideas and looking at the latest trends was infectious which helped push us to our limits with fantastic results…. I am delighted with the catalogue and feel it has made a real statement that can be continued for years to come.”

Jane Hartley, Customer Marketing Manager,
Evergreen Garden Care UK

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WrightObara
Lower Park Barn
Chilton Business Centre
Chilton
HP18 9LS

Tel: +44 (0)20 80 92 92 79