The brief...

Elevating a brand

Home County Co approached WrightObara with the task of elevating their brand proposition from an artisan offering to a luxurious product line. We arranged a discovery meeting with the Home County team to dig deeper into their vision for the brand and agreed a full rebrand, alongside a redesign of all product packaging and imagery was required, together with online and social media assets.

The process...

Bringing the brand to life

We began by developing a new logo and brand identity for Home County Co, encapsulating a heritage yet premium feel. The implementation of a new colour palette as part of a set of comprehensive brand guidelines ensured a cohesive approach was taken to communications.

Once the brand’s identity was established, we moved on to product packaging, advising on cardstocks and finishes, before creating new, stylised illustrations for each scent. These illustrations were then further developed for use in online and printed media.

The result...

Premium branding meets luxury product offering

The Home County Co team were thrilled with the new, premium branding and product packaging. In total, new packaging was created for over one hundred product lines, and the new brand was incorporated into the existing trade catalogue and across the Home County Co website and social media channels.

What the client said:

Our new products are better than we could ever have hoped for, and I wanted you to know how much we appreciate everything you’ve done for us. The launch of the rebrand has been fantastic today, and I imagine the impact in person on shop shelves and at Christmas shows will be felt even more so. Thank you for helping us bring to life our point of difference. We’re really excited for where the brand is going.

Hannah Spinks, Commercial Director, Home County Co.

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Get in touch

Lower Park Barn
Chilton Business Centre
HP18 9LS

Tel: +44 (0)20 80 92 92 79