The brief...


In an industry where there is high competition and low margin for error, global mobile phone manufacturer LG, wanted to ensure its product pitches were of the highest quality — both sales-driven and emotionally engaging. Experiencing our pitch and presentation skills first-hand, LG’s European division, LG Mobile Europe, was confident in WrightObara to do the job — and more importantly had faith that we would go above and beyond what was required.

The process...

Telling a product story

One of the first things WrightObara did was create a storytelling structure to engender an emotional connection with the buyer. Firstly, WrightObara set the scene by creating buyer personas. The next stage of storytelling was to highlight the consumers’ pain points. WrightObara then presented the solution: the particular mobile phone. Using a combination of product videos and beautiful product imagery, we were able to ‘sex up’ the product, creating a strong impression.

The result...


While WrightObara had worked on the content of LG’s product presentations to ensure it was solid, it equally required a professional design to make the information engaging and easily digestible. WrightObara ensured the presentation was on brand by building upon LG’s corporate presentation template, using LG’s own corporate font, with titles and logos consistently placed throughout, but with design flair to really sell the presentation and the product to service providers.

What the client said:

“We should be justifiably proud of our endeavours with the various global accounts…ranked number one on the things we jointly work on — presentation & supporting material.”

James Marshall, Head of Product Proposition Marketing,
European Mobile Communications at LG Electronics

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