The brief...

Crafting a concept

We were challenged with creating a concept that communicated the benefits of borosilicate glass effectively. This was right up our street — communicating complicated messages in a simple, effective and emotionally engaging manner. 

The process...

Keeping it simple

We came up with an elegantly simple but highly effective concept, focusing solely on the thermal shock capabilities of the glassware as we felt this was the strongest product feature. We created a simple split screen. On one side, the Pyrex dish in a freezer. On the other side, the same dish in an oven. It wasn’t rocket science, but previously they had been over-complicating the messaging. Often, the simplest and easiest-to-understand concepts are the most powerful.

The result...

Global Reach

The Pyrex team loved the concept and commissioned us to produce a full campaign which included online and print advertising, POS material and Out-Of-Home advertising. The Pyrex Point of Sale material was used in a number of large retailers, including John Lewis, Tesco, and the French hypermarket, Carrefour. To date, the video has been translated into 17 languages for use across the globe.

What the client said:

“Working with WrightObara is working with a great team, who understand our needs and our demand for a quick turnaround. They are very creative, deliver when we have a crazy deadline, give advice when we don’t know… Quite simply, a real partner.”

Déborah Zenou, Senior Product Manager, Pyrex

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Chilton Business Centre
HP18 9LS

Tel: +44 (0)20 80 92 92 79