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Insights and ideas
Ideas, opinions and useful observations on branding, marketing and the home and garden sector, written for people responsible for helping products stand out and sell.
Don’t confuse attention with authority
Don’t confuse attention with authority
How people choose: Emotion, reason and the power of creative marketing
How people choose: Emotion, reason and the power of creative marketing
Why print still matters in garden retail
Why print still matters in garden retail
A brand story that runs through the veins of the business
A brand story that runs through the veins of the business
Creative isn’t the look and feel. It’s what makes marketing work.
Creative isn’t the look and feel. It’s what makes marketing work.
The Most Dangerous Sentence in Garden Marketing
The Most Dangerous Sentence in Garden Marketing
Challenger brands don’t have a marketing problem. They have a visibility problem.
Challenger brands don’t have a marketing problem. They have a visibility problem.
Garden centres, five years from now: What your peers hope will change
Garden centres, five years from now: What your peers hope will change
How to Differentiate Your Home & Garden Brand in a Crowded Market