Choose a time to talk
Select a day and time that works for you. After that, we’ll ask for your contact details and a little context about the project or challenge you’d like to discuss. This helps make our conversation as useful as possible.
Evergreen Garden Care: From Trade Catalogue to Training Academy
Creative partner to Evergreen Garden Care since 2017 · Trade catalogues, retail merchandising, training content, consumer how-to films, product photography and global video production · Brands include Miracle-Gro, Roundup, Weedol and Clear
At a glance: Evergreen Training Academy won the Glee New Product Award 2021 in the Retail Services & Experiences category · A visual merchandising concept was rolled out to approximately 1,850 garden centres across the UK · More than 100 consumer how-to films created to date, with accompanying product and lifestyle photography
It started with a trade catalogue
When Jane Hartley, Brand Portfolio Manager at Evergreen Garden Care, first brought WrightObara in during 2017, the brief was to create the company’s trade catalogue. It was the beginning of a relationship that has since expanded into trade-show design, visual merchandising, in-store POS, training content, consumer how-to films, product photography, product launches and global video production.
The work has taken many forms, but the underlying challenge is consistent. Evergreen has well-known brands, broad product ranges and a great deal of technical knowledge. WrightObara, with ongoing creative support, helps turn that complexity into clear, distinctive communications, while keeping the process manageable for the internal teams who supply the expertise and approve the work.
A catalogue with a life beyond the page
When WrightObara returned to the trade catalogue in 2018, the ambition extended beyond updating the existing publication. Evergreen wanted to present the company differently and make a stronger statement to its retail customers.
WrightObara presented a range of creative routes that challenged the team to reconsider how the business should appear. Rather than settling for a safe refresh, Evergreen chose a much more distinctive direction.
"Your team presented a range of styles and formats which initially made us think radically about the way the company was being presented. At times it made us feel uncomfortable, but that is a good thing! Your enthusiasm for creative ideas and looking at the latest trends was infectious, which helped push us to our limits with a fantastic result."
Jane HartleyBrand Portfolio Manager, Evergreen Garden Care
A series of botanical backdrops was created to distinguish the product categories throughout the catalogue. Rather than remaining decorative elements on the page, they became the basis of a flexible visual system that could be carried into Evergreen’s trade stand, visual merchandising, digital assets and in-store POS.
From Glee to the shop floor
The new visual approach made its public debut on Evergreen’s stand at Glee in 2018. Retailers responded positively, with many photographing the displays and merchandising ideas on show.
WrightObara then helped translate the thinking into visual merchandising that was rolled out to approximately 1,850 garden centres across the UK, carrying the same visual language from the trade catalogue and exhibition stand into the retail environment.
This was an important part of the project’s value. The catalogue did not become an isolated piece of creative work; it established an idea that Evergreen could use consistently across several different trade and retail settings.
2018 also saw WrightObara create an in-store tactical campaign, complete with videos and POS.
Turning product knowledge into useful training
In 2020, the relationship expanded into training as WrightObara began creating videos and infographics for the Evergreen Training Academy. The content needed to help retail customers and new employees become more confident with Evergreen’s brands and product categories, without allowing the technical detail to become difficult to follow.
Working with Evergreen’s specialists, WrightObara helped shape the source material into straightforward scripts, simple-to-approve storyboards, films and infographics. This allowed the internal team to concentrate on checking and refining the product knowledge rather than having to create every piece of content from scratch.
"They make each job a breeze, creating simple-to-approve storyboards and straightforward scripts, enabling me and the rest of the team to just review rather than create"
Janne HansenProduct Manager, Evergreen Garden Care
The Training Academy went on to win the Glee New Product Award 2021 in the Retail Services & Experiences category. Janne believes it also helped Evergreen strengthen its relationships across the garden-care industry, showing how useful training can support the wider trade relationship as well as transfer product knowledge.
More than 100 consumer how-to films
From 2021, WrightObara began creating video storytelling for consumer how-to videos across Evergreen’s product ranges. More than 100 have now been produced, giving the business a substantial library of practical content that helps customers understand how to use its products correctly and confidently.
Each production is also planned to capture a complementary set of still images. These include hero product shots, in-use photography for e-commerce sites and more candid images for social media, giving Evergreen a broader and more flexible content library from the same shoot.
Coordinating film and photography together is logistically demanding, particularly when products, locations, presenters and the British weather all have to align. But it makes effective use of the location, crew, products and Evergreen team’s time, helping the available budget work harder.
Producing content at that scale calls for more than individual creative ideas. It requires a repeatable process, a consistent standard and enough understanding of the products and audiences to keep each film useful without making the whole library feel formulaic.
Supporting the UK and global teams
Alongside the catalogue, retail and training projects, WrightObara has produced numerous other films for Evergreen, working with both the UK and global teams. These have included product-launch films and communications for internal and external audiences.
One of the most ambitious projects came in 2022, while travel restrictions were still affecting international events. Evergreen needed to bring its global team together, so WrightObara produced a live online conference, creating a multi-camera studio inside Evergreen’s offices.
"Phil and the team at WrightObara are a true partner to the Evergreen team, not only being exceptionally agile and responsive to briefs throughout the year (and whatever the weather!) but also adding value to building stronger communications and campaigns at every stage of development. WrightObara brings a wealth of industry knowledge, insight and contacts to every project - which makes for excellent execution and delivery."
Karen WilkinsonMarketing Director, UK & Ireland, Evergreen Garden Care
An extension of the team
The relationship has grown because WrightObara can move between broad creative thinking, campaign development and detailed production, while understanding the demands placed on Evergreen’s internal teams. Jane has been a client contact since the first catalogue, and the partnership has widened over time as the UK and global teams have brought WrightObara into different kinds of projects.
Why it matters
From the first trade catalogue to an award-winning Training Academy, a library of more than 100 consumer films and accompanying photography, and a live global conference, the relationship shows what can happen when a creative partner develops a deep understanding of the business behind the brief.
WrightObara helps Evergreen find the clearest and most distinctive way to communicate, then has the creative and production experience to carry that thinking through wherever it appears. The result is joined-up work that retailers, consumers and internal teams can understand and use.