Launching a new product takes more than a great idea. This practical guide helps you build the foundations that turn a good product into one that’s ready to range, ready to sell and ready to stand out in a competitive market.

Through a series of practical exercises, you’ll define your target audience, sharpen your point of difference, develop compelling selling messages and identify the evidence that gives retailers and consumers confidence to buy. By the end, you’ll have a clear marketing framework that can be applied consistently across packaging, product pages, point of sale, social content and retailer presentations.

Perfect for: Brand owners, product managers and marketing teams preparing to launch a new product or strengthen the commercial story behind an existing range.