Effective shelf communications work together to attract, inform and guide the shopper. This practical brief builder helps you plan point-of-sale materials around the job they need to do, whether that’s stopping shoppers in their tracks, guiding them to the right product or giving them the confidence to buy.

Through a series of structured prompts and practical frameworks, you’ll define your campaign objectives, identify the shopper’s decision-making moment and build clear, purposeful messaging that works in-store. By the end, you’ll have a complete brief that’s ready to share with your agency or design team, helping create shelf communications that work harder for both shoppers and retailers.

Perfect for: Brand owners, marketing teams and retail marketers looking to create more effective point-of-sale campaigns, improve shopper engagement and maximise the impact of in-store marketing.